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South Bay Trailblazers

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around the South Bay that we hope you will check out, follow and support.

Patricia Castro

My fascination with makeup began when I was 13 years old. I had never been a ‘girly girl’ and I can’t even remember being the type that would steal my Mom’s makeup, but when I came across my first makeup tutorial on YouTube, I was obsessed! Read more>>

Sara Weir

I am now happy to offer a wide range of fine art photography from weddings, to lifestyle, to working with brands to communicate their stories and products and back again to portraiture. All in film and with as much care and love for the process as I have ever had! Read more>>

Nat Kochan

My co-founder Sofi Chirico and I met and became close friends in Beijing while studying at the Beijing Film Academy. Somehow from the very beginning we knew we would work on a big project together, we just didn’t know what it was. We didn’t see each other for two years after I left China. Read more>>

Jenna Puente

I had been hand painting greeting cards for friends and family for years, customized for them usually with their favorite animal and a punny phrase. Everyone always loved the cards and I discovered that they’d often get framed. Read more>>

Farah Yazid

I started making healing crystal jewelry in 2014. It was a really rough year and the crystals were so helpful that I wanted them with me all the time! I didn’t always have pockets so I started making jewelry for myself. Read more>>

Veronika Maldonado

For as long as I can remember, there was never a doubt in my mind that I would go to college and try to make something of myself someday. I graduated high school with honors and got accepted into Long Beach State University. I started off as a nutrition and dietetics major and within my first semester. Read more>>

Noelani Brewster

After searching for years I finally found the perfect place. It needed work and decorating. About three months after signing the lease I finally got everything together and had a grand opening august 11th. Noelani cosmetics is open and taking appointments. Read more>>

Andrea Gillespie

After living in New York and falling in love with the local food and bakery scene, I completed the extensive Baking Program at the International Culinary Center (formerly the French Culinary Institute). In each hand-crafted product I knead in my passion creativity. Read more>>

Morgana Rae

I started coaching in 1996, as a break from the self-obsession of acting. Focusing on helping other people fed my soul. I began professionally coaching other entertainment professionals, and wonderful things started happening within the first few weeks. Read more>>

Lisa Aihara

I built a career that I was really proud of, but felt like something was missing, and it was that creative design aspect that I continued to crave. So in 2016, as a milestone birthday present to myself, I decided to design a stationery line with 16 greeting cards and launched the site on my 30th birthday. Read more>>

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