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Meet Susan McBeth of Adventures by the Book in Orange County

Today we’d like to introduce you to Susan McBeth.

Adventures by the Book® founder Susan McBeth has specialized in event planning for over 30 years. Before launching Adventures by the Book® and NovelNetwork®, she was the Director of Marketing and Events for one of the oldest independent bookstores in the United States. Through her career, Susan has had extensive experience working alongside publishers, publicists, agents, authors, and readers. Her experience and creativity led her to develop a dynamic brand of literary events designed to meet and exceed the expectations of readers and authors.

Susan launched ABTB to connect authors and their books with the local reading community through custom-designed, interactive, and what we like to call “multi-sensorial,” literary events. Adventures by the Book® has since become a home base for passionate readers, published authors, aspiring writers, and others who enjoy engaging cultural events and the written word. The fact is: when readers and their favorite authors share a person exchange, magic happens.

Susan is the author of a chapter in Everyday Book Marketing and she is a contributing editor to international online magazine Wine Dine & Travel, with her column “Travel by the Book.” She has been featured on NBC San Diego, KPBS, The San Diego Union-Tribune, San Diego Magazine, Women’s Radio, and many more. Susan is a facilitator for the Osher Institute of Higher Learning at San Diego State University and sits on the advisory committee for KPBS’s One Book, One San Diego. She holds a Masters in Comparative Literature from San Diego State University; her thesis was titled “The Historicity of Fiction in Holocaust Literature.”

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No, it has not been a smooth road, but that’s what makes the journey worthwhile because I have learned so much from many challenges, some expected, some not. It was heartbreaking to learn that a perceived competitor took some pretty drastic and unprofessional steps to try to roadblock my efforts. I kept my head down to just focus on my mission of connecting people and communities through books. It is a passion I believe in, and I am grateful to have a job that I am excited to wake up every day.

Please tell us more about your work.
Adventures by the Book is known for what we call our “multi-sensorial” events, in which we bring books to life in innovative, adventurous, and unique ways. Rather than working with authors to just deliver a lecture to an audience, we create experiences in which readers can eat, read, drink, interact, laugh, cry, and travel with authors. We have been told dozens and dozens of times that no one is doing what we are doing, and authors have shared with us that they are grateful for being an innovator in what was becoming a stale industry of book signing events.

So, what’s next? Any big plans?
We have so many visions. We recently launched (last year) our new project, NovelNetwork, which is the nation’s first match(dot)com for authors and book clubs to find each other and connect. Book clubs joined our program for free and gain access to our database of authors (nearly 100 after only one year, from international and NYT bestselling authors to debut authors, memoirists, mystery writers, even a cookbook author and other non-fiction authors). The book clubs can learn about authors, their books, and even check their calendar of availability, so they can schedule a book club visit (in person if local or via video chat if not) right there on the site. We plan to continue our travels and frequently receive requests from cities across the nation to bring Adventures by the Book to their city, so who knows what the future will bring!

Pricing:

  • $35-40 typical author luncheons
  • $40-60 typical author dinners and specialty events like teas
  • $750-5,000 typical travel opportunities with authors

Contact Info:


Image Credit:

Susan McBeth

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