Connect
To Top

Meet Shemaiah Monique Jones of Reine Collection

Today we’d like to introduce you to Shemaiah Monique Jones.

Shemaiah Monique, please share your story with us. How did you get to where you are today?
I started my business in 2016 from home with elegant, unique shoes which were formerly known as Reine Shoetique and it completely flopped. My passion, however, had always been women’s apparel. I decided to go after what I’ve always really wanted to do, and that provides women with quality and stylish clothing. So, March 23, 2018, I relaunched my business to the now “Reine Collection,” and it’s been an onward successful journey ever since.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Absolutely not! I am constantly trying to learn this business, being that it is extremely competitive. I’m constantly learning how to create a brand that is unique and can be noticed in such a saturated market. There’s nothing smooth about that! (Laughs)

Reine Collection – what should we know? What do you guys do best? What sets you apart from the competition?
Going into my business, I wanted to bring something to women that was unique yet chic, elegant yet fierce, sexy yet regal. When I thought of these specifics, the word “QUEEN” immediately came to mind which birthed the name “Reine,” and it means Queen in French. My brand strives daily to curate a collection of apparel that represents the queen-like, boss.

We strive to set the tone with providing our customers with comfortability and quality. From good stretch and modest length to affordable prices, we ensure that this is what sets us apart from the rest. When we are able to achieve this and more, it produces repeat/happy customers which renders me a brand that I can personally be extremely proud of as a businesswoman.

What is “success” or “successful” for you?
If I could personally define success, I would definitely say it is waking up every single morning and saying YES to your purpose. Not being afraid to fail AND try again. Being holistically happy and achieving every single goal you set for your life.

Contact Info:

Image Credit:
Sandra Estrada Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Portraits of the Valley

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesJuly 1, 2025
  • Portraits of Hollywood

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesJuly 1, 2025
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesJuly 1, 2025
  • Hidden Gems: Local Businesses & Creatives You Should Know

    Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a...

    Local StoriesMay 5, 2025
  • Portraits of LA

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesApril 18, 2025
  • VoyageLA Gift Guide: Services Spotlights

    Our goal as a publication is to encourage more folks to spend their dollars with small businesses, artists and creatives.  Our...

    Local StoriesDecember 15, 2024
  • VoyageLA Gift Guide: Experiences to Consider

    Our goal as a publication is to encourage more folks to spend their dollars with small businesses, artists and creatives.  Our...

    Local StoriesDecember 15, 2024
  • VoyageLA Gift Guide: Products from the Community

    Our goal as a publication is to encourage more folks to spend their dollars with small businesses, artists and creatives.  Our...

    Local StoriesDecember 14, 2024
  • Podcast: Your Journey As An Actress

    We’re so lucky to have a great guest with us today to discuss your journey as an actress and so much...

    Partner SeriesOctober 22, 2024