March 20, 2017

Meet Rochelle Rowan Jaleh of Archive Rentals in San Clemente

Local Stories

Today we’d like to introduce you to Rochelle Rowan Jaleh.

Rochelle, please share your story with us. How did you get to where you are today?
Those who know me best would say I was always destined to be a #girlboss. I started my career in sales where you had to be an entrepreneurial self-starter in order to truly succeed. However, after 10 years in sales, I began to realize that while I had success, I was missing my purpose. As fate would have it, I stumbled across an investment opportunity and quickly realized that I couldn’t just sit idly by and watch a company that I cared about, fail to thrive. Before I knew it, I realized that sales was just a stepping stone and my real strengths and talents were activated by leading and growing a company.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth?? It has been the opposite of smooth. It has been the most challenging period of my life, but also the most rewarding struggles include losing big accounts, accidents, compliance issues, managing people, and just the daily obstacles of running a small business. But I have realized that with every hurdle we have found an opportunity to learn and improve.

Alright – so let’s talk business. Tell us about Archive Rentals – what should we know?
Archive is a Specialty Rental Company and Event Design House with a beautifully curated collection of fine specialty rentals, including tables, dining chairs, tabletop, lounge, ceremony seating, backdrops and much more. The Archive Team is a group of forward-thinking designers who are here to help you create an experience for your guests. Our simple goal is to provide you with beauty and inspiration, and whether your event is intimate or grand, we are excited about being part of your vision.

We find that the most extraordinary events happen when we allow ourselves and our clients to dream big, forge new creative paths and create events that are truly authentic.

Is there a characteristic or quality that you feel is essential to success?
Rolling up the sleeves and being a ‘do-er’.

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