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Meet Riley Roddick of Hubba Wines in Paso Robles

Today we’d like to introduce you to Riley Roddick.

Riley, please share your story with us. How did you get to where you are today?
I began my career in wine in Paso Robles at L’Aventure Winery. From working the tasting room, harvest production to vineyard work, I completely immersed myself and even lived on the property for a few years.

Building on the experience from L’Aventure, I moved to the Barossa Valley of Australia and worked a harvest at Torbreck Winery. Committed to learning more, I then moved to Montpellier, France and began working on my Master’s Degree with the Vinafera Euromaster program. During my time in France, I worked at Domaine d’Aupilhac in Montpeyroux, and then finished my degree in Udine, Italy, while working for an organic viticulture consultant.

My love of the Central Coast of California called me back to the Paso Robles region where I worked as assistant winemaker at Law Estate Wines and Desparada Wines. I currently am consulting for the all-white wine brand, Monochrome Wines. I just opened my own winery and tasting room space in the Tin City area of Paso Robles.

Has it been a smooth road?
I was told early in my career that I would never have my own winery because I was not from a winemaking family, not wealthy and a woman. Not coming from a winemaking family and not having the financial means has made it difficult to grow the business quickly. Furthermore, being a woman in this industry (and in general) has its own challenges, but I can’t change who I am or let that stop me from trying.

So let’s switch gears a bit and go into the Hubba Wines story. Tell us more about the business.
I care about wine that is made with intention and make the wine I love to drink. I aim to be mindful every step of the way and make wine as naturally as possible. To me, that means choosing sustainable vineyards with viticulture practices I respect, making wine with minimal intervention and attempting to avoid dogmatism. In my opinion, wine is all about pleasure and that is what fuels my passion for making, drinking and sharing it with the people I love. My relationships with family, friends and mentors mean the most to me in my life and my wines are an homage to those people who continue to inspire me. I hope they do the same for you!

How do you think the industry will change over the next decade?
Can we even predict what is going to happen tomorrow these days? One thing I do know is that people still drink wine in pandemics! I hope to see the industry going more towards organic, regeneratively farmed vineyards and winemaking practices focused on vintage and fruit rather than marketing.


  • 2019 Mutha Chardonnay $42
  • 2018 Butch $42
  • 2018 Mushroomhead $42
  • 2018 Dreamland $42
  • 2018 The Eskimo $48

Contact Info:

Image Credit:

Taryn Dudley, Jennifer Olson

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