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Meet Rachel Lincoln Sarnoff of Lincoln Sarnoff Consulting in Culver City

Today we’d like to introduce you to Rachel Lincoln Sarnoff.

Thanks for sharing your story with us Rachel Lincoln Sarnoff. So, let’s start at the beginning, and we can move on from there.
I was nine months pregnant with my third child when I realized the world around me was dangerous. I thought I had been doing everything right. I breastfed. I ate organic and did prenatal yoga. But I didn’t know about things like CFCs in cleaning products or VOCs in paint. I learned that these toxic chemicals not only threatened the health of my children, their production threatened the health of the planet by contributing to global warming. So I decided to do something about it.

I spent the next ten years working with non-profits like the Environmental Working Group and Healthy Child Healthy World to raise awareness about how to reduce the amount of toxic chemicals in our lives. I started a website called Mommy Greenest and published two books. But it wasn’t until I began working on the plastic pollution problem as Executive Director of The 5 Gyres Institute that I understood its connection to toxic chemicals.

Today, I’m a consultant working on communications and development strategies for mission-driven brands and organizations whose focus is to solve the problem of plastic pollution and create a world that’s less toxic for all of us.

Has it been a smooth road?
No road is ever smooth! When I shared my story with my sixth-graders class, I told them the truth: Schools tell us that our decisions in terms of what to study create a straight line to dictate what we do with our lives, but the reality is far squigglier. I’ve struggled especially to balance parenting three children and my career goals.

So, as you know, we’re impressed with Lincoln Sarnoff Consulting – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
My specialty is incentivizing stakeholders to drive change. I loved building and leading teams and was proud that under my watch 5 Gyres received special consultative status with the United Nations, and established new educational, science and advocacy campaigns in the United States and zero-waste initiatives in the Philippines and Indonesia.

Today, I’m excited by the opportunity to work with many teams and on multiple platforms, and to inspire others to get involved through speaking opportunities like TEDx ( and VOICES (

Let’s touch on your thoughts about our city – what do you like the most and least?
I grew up in Los Angeles. I live in the same neighborhood where I spent most of my time in high school and my kids hang out in the same places that I did. Within this giant metropolis, my world is kind of small town — my close friends have been the same for most of my life. And yet I have access to the most amazing art and culture and excitement of any other place in the world. I love that!

The thing I like least is the reputation that Angelenos have for being flighty and insincere. For those of us who are from this city, and/or committed to live here rather than touch down for a short period of time, that’s simply not true.

Contact Info:

  • Website:
  • Email:
  • Instagram: @rachellincolnsarnoff
  • Facebook: @rachellincolnsarnoff
  • Twitter: @rachellsarnoff

Image Credit:
David Trujillo

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