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Meet Michelene Cherie of Cherie Creative Company in Downtown Los Angeles

Today we’d like to introduce you to Michelene Cherie.

Michelene, can you briefly walk us through your story – how you started and how you got to where you are today.
I had been told many times that I know how to throw a great party, so it shouldn’t really be a big surprise that I eventually ended up planning events. I had been working for several years as a Wardrobe and Prop Stylist, mostly doing advertising photo shoots and commercials. I have styled ad campaigns for companies such as BMW, Ritz Carlton, Lincoln, Toyota and many more. I still style a few shoots a year. I love being on-set and creating images, but the event bug bit me big time.

I have always been involved in event work of some kind for years; I started in the catering industry when I was living in the San Francisco Bay Area in the late 90’s. When I moved back to my hometown of Los Angeles, through a friend, I connected with Hollywood Forever Cemetery and became a Production Manager on their highly acclaimed annual “Dia De Los Muertos” event. I worked on that event for several years and began to gain clients from the exposure that event afforded me.

Eventually, I began working with additional Los Angeles institutions like Friends of the Los Angeles River, producing events for them in 2016-17. Then I produced the 11th Annual Frogtown Artwork in 2018 for The Elysian Valley Arts Collective. I launched my business on the heels of the artwalk and have been producing events for private clients, marketing agencies, film production companies and even a couple of cannabis companies throughout the past year. I recently returned from a trip to Sonoma County where I created an exhibit booth experience for Papa and Barkley, a renowned CBD Oil Topical company. This gave me a taste of what it’s like to do out of town events, so I’m excited to expand into other cities on the West Coast and create exciting events and experiences.

Has it been a smooth road?
The very nature of having an event production business comes with a certain amount of struggles; whether they be the ebb and flow of incoming projects, constantly working with a different set of people and acclimating to their dynamic, all while trying to keep all the balls in the air, so to speak.

As with any business, especially if you are a sole proprietor or small business with no room for error, you have to be on your toes and check the fine print with everything you do. Event planning is full of surprises and some days it can feel like “herding cats”.

We’d love to hear more about your business.
Cherie Creative Company produces events in Los Angeles and surrounding areas. We produce festivals, concerts, art exhibits, red carpet premiers, galas and more. We specialize in creating events that have an art, music or performance component. We are known for producing eclectic, unusual, art and music-centric events and celebrations. We work with non-profit organizations, entertainment firms, media and marketing companies, arts organizations and much more.

We offer our clients a fully integrated experience; meaning we work to bring in partnerships and sponsors to enhance and support the event. We also offer marketing and public relations support for our client’s events. We not only create a special experience, we help our clients get press and people to their events. We can even manage in-studio and on-location media interviews, press receptions, photo, and video shoots. I believe that sets us apart from other event companies in the city.

We are most proud of our work at the 2018 Frogtown Artwalk, being on the ground floor of the creation of a new festival called LATINAfest, which is gearing up for a second year and partnering with 88.5 FM’s DJ Nic Harcourt to bring both Moby and Ozomatli to fundraisers for the restoration of the Los Angeles River. There are so many other great events and parties, but those really stand out to me.

Is our city a good place to do what you do?
I do feel like our city is a good place for a business like mine. There are many thriving event companies here and they serve various types of clients in and around Los Angeles. We have a lot of fantastic venues in the city. This is a great place to go out on your own and it’s the ultimate city to “reinvent yourself”, as we know.

Contact Info:

Image Credit:
Michelene Cherie, Alex Seyum, Javier De Leon, Scott Slies

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