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Meet Lisa Wong of Binary Bubbles in Burbank

Today we’d like to introduce you to Lisa Wong.

Lisa, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve been an artist, art tech, and researcher for games for nearly 25 years. My launched games include Star Wars titles (Lucas Arts), NBA basketball (2kSports), and Call of Duty (Activision). I’ve also spent time in R&D for Sony PlayStation, as a creative director for indie studio Empty Clip Studios and worked on projects for Apple and Google.

About a year ago, I got together with some partners from both games and TV and formed Binary Bubbles. We take all our skills from game design, storytelling, and technology, to build the future of entertainment and engagement. (Ideally, non-apocalyptic and not terrifying!)

Has it been a smooth road?
Define smooth? It’s relative right?. We benefited from having long careers in our respective industries, as it’s given us a head start on both the skills and network needed to get our business off the ground.

The main struggle is that there’s just a lot of bureaucracy when your customers are large companies. Often, it’s not a single person deciding, so all the follow up and back and forth is a lot of time. It’s an obstacle course to set up that first meeting.

We’d love to hear more about your business.
We are a company that has deep knowledge in game and television development. So, what we’ve become known for is problem solving in that regard.

When you’re developing VR, AR, or a script, your goal is always to make someone “feel” something – that’s the problem you’re trying to solve. And the solution is always a combination of storytelling, art, and technology. If you’ve done it right, the transitions between each is seamless.

What sets us apart from a lot of companies, is that we speak both languages: creative and tech. And I’m very proud that our company has had strong validation in both those distinct areas.

We’ve integrated with creative customers (networks and agencies), who need our technical insight and skills for planning future projects. But we’ve also been asked to develop story for tech customers who need creative development.

Is our city a good place to do what you do?
For my business, LA is essential, as we work with lot of Hollywood studios and for tech, SF is a short plane ride away.

But, and it’s been said before, better public transport! Traffic is a nightmare. I know it’s cliché, but if I have a meeting across town, it’s a literal hole in my day because of traffic.

The few times I had conferences that I could take Metro to, I was so thrilled. The second issue, which is well known, is rising cost of rent. I know it’s nothing compared to the Bay Area, but that’s not the bar anyone should be using.

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Cynthia Wylie

    April 6, 2018 at 13:25

    Great article. I like that you are not only working with creative companies that need technology, but also tech companies who need storytelling. As someone who is working with Binary Bubbles, I can say that your technology is truly groundbreaking. It truly is the future of entertainment.

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