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Meet Lena AM of Like Wildfire in DTLA

Today we’d like to introduce you to Lena AM.

Lena, can you briefly walk us through your story – how you started and how you got to where you are today.
It started as a hobby when I was putting together outfits for special event. I could never find exactly what I had imagined in my head so I started making the outfits and pieces myself. After a while, people started noticing and asking me if I could make them something as well. One after the other, the business started growing and now, I regularly hold pop up shops around Southern California as well as offer special event styling services.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building a business from the ground up with little to no capital and limited time is definitely a challenging road but it sure is rewarding. Often, I end up spending more time and money on my business than I do on myself but I know that it does pay off in the end.

Please tell us about Like Wildfire.
We specialize in making custom pieces for festivals and special events. A lot of people come to us during the festival season because they want to look unique at whatever event they are attending that year. We make everything, from custom hats to accessories to customizing vintage jackets.

I am so very proud that we are able to provide great quality, unique custom pieces that are affordable. When I was younger, I would always look at those girls in sparkly meticulously coordinated outfits and day dream of having something like that but then, I would go online and realize how much it all cost and it just never seemed worth it to me. Now, when I take custom orders, I not only ask my clients what they envision their piece looking like but I also ask them what they want to spend. That way, they get exactly what they want for the price they can afford. That’s what sets us apart from everyone else. We just want you to be adorned in wonderful sparkly creations without emptying out your savings account but if you do want something EXTRA and money is no object, we can go the extra mile for you too! The whole point of the brand is to appeal to anyone and everyone!

Do you look back particularly fondly on any memories from childhood?
Oh man… I grew up in Tallinn, Estonia and my favourite thing to do was to spend time outside with my friends. It wouldn’t get dark till almost 11pm during the summer and we always stayed up playing outside till then. I dressed like a boy in big t-shirts and Nike basketball pants, I guess you could say I’ve come a long way since then. Those were some good, carefree days though.

Contact Info:

Image Credit:
Joelle Francisco

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