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Meet Kay Dalton of Fresh Wata

Today we’d like to introduce you to Kay Dalton.

Kay, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My initial dream was to be in sports marketing. Growing up, my Dad was an NFL Football Player and Coach and sports was the world I knew.

But I was eager to learn, so I interned to get my name out there and took any job that was offered to me. I worked on sporting events like AVP Pro Beach Volleyball and the LA Marathon as well as events in the entertainment industry like the MTV Video Music Awards and jobs for Fox Broadcasting. Organically, through word of mouth, I started landing more and more event gigs.

Tricia Costello, my younger sister, was in college when I was starting out and would work with me when she could.

After Tricia graduated, we focused solely on our event business and in 2000 opened Fresh Wata’s headquarters in Las Vegas.

Today that location is a 50,000-square foot warehouse that’s home to our creative team, an in-house fabrication department and our subsidiary companies, FWR Rental Haus and Fresh Wata Studios.

We now have offices around the country and produce events around the world, but our core beliefs remain the same: always work hard, never give up and surround ourselves with creative and positive folks!

Has it been a smooth road?
The events world is never smooth, but from every event you always keep learning what works and what doesn’t ….

We’d love to hear more about your business.
We are Fresh Wata! Together, we offer you a brilliant team of passionate, wildly creative individuals who invest time strategizing, branding, and designing so your company’s vision comes through loud and clear. Events + Design + Exhibits + Tech = Fresh Wata.

Beyond the design studio, Fresh Wata’s engineers, fabricators and production team bring a diverse set of skills, intelligence and proficiency that allows us to deliver a true, full-service experience. Our all-star planners offer a distinct background in events, video, technical direction, research and development. Fresh Wata has the tools to plan, execute and carefully craft the frame-work for optimal event success. Our collective goal is to thoughtfully strategize and co-create your event, bringing your vision to life.

The core of our service encompasses planning along with building and developing style for exhibits, corporate and social events, meetings, environments, exhibits and productions. Our innovative team will streamline your event and maximize (results) while minimizing (stress) from concept to fruition.

Is our city a good place to do what you do?
We are super excited about our WEHO offices and looking forward to some of the biggest events headed to LA like, NBA All-Star 2018, Final Four, Super Bowl and LA2024. We just hired a Creative Director in LA, an Influencer and we have amazing creative event producers.

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