Today we’d like to introduce you to Joselyn Lua.
Joselyn, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am first-generation American with roots that trace back to Mexico City and Michoacán. I grew up in Los Angeles and was the first in my family to pursue a higher education. When I graduated from the University of California, Davis I decided I wanted to work in television news. I was hired as social media manager for Noticias 62 or Estrella TV in Burbank, CA. During my time there, I managed social media accounts and began to assist producers, reporters, and directors with the newscast. Eventually, I transition to an Associate Producer position where I worked directly with the producers to make sure video, audio, scripts and graphics were ready for the daily live newscasts. After some time, I bought my own camera and started learning how to film and edit. Today, I sometimes freelance and create videos for businesses. I am currently a Video Intern for Mint + Laurel, a social enterprise and e-commerce. One of my future goals consists of creating a media company in where I create videos for businesses and their social media platforms. Lastly, I help out my family with the taco catering business by creating videos for them.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Sometimes it’s challenging to work as a freelancer because it’s not consistent and you have to learn how to negotiate pay.
Appreciate you sharing that. What else should we know about what you do?
I believe that what sets me apart from others is that I create content for small businesses. Sometimes it’s volunteer work and other times I am paid. Last fall, I collaborated with an influencer who started an online accessories store and I made a few promotional videos for his collection. I’ve created videos for Fernando’s Catering, a taco business in Los Angeles. Before the pandemic, I attended and filmed the catering events to present the taco service creatively. I’ve also worked with a Writing consultant and edited videos for her business. In addition, I started an Instagram account “Pan Con Leche Stories” because I aspire to tell stories from my community and culture. Right now, I am working on editing videos that I have filmed.
Can you talk to us a bit about happiness and what makes you happy?
Many things make me happy. Professionally, the process of creating content because each video is a different experience and I am constantly learning. Personally, I love spending time with my family and friends. I like to travel when I can and learn about different foods and cultures.