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Meet Joselyn Lua

Today we’d like to introduce you to Joselyn Lua.

Joselyn, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am first-generation American with roots that trace back to Mexico City and Michoacán. I grew up in Los Angeles and was the first in my family to pursue a higher education. When I graduated from the University of California, Davis I decided I wanted to work in television news. I was hired as social media manager for Noticias 62 or Estrella TV in Burbank, CA. During my time there, I managed social media accounts and began to assist producers, reporters, and directors with the newscast. Eventually, I transition to an Associate Producer position where I worked directly with the producers to make sure video, audio, scripts and graphics were ready for the daily live newscasts. After some time, I bought my own camera and started learning how to film and edit. Today, I sometimes freelance and create videos for businesses. I am currently a Video Intern for Mint + Laurel, a social enterprise and e-commerce. One of my future goals consists of creating a media company in where I create videos for businesses and their social media platforms. Lastly, I help out my family with the taco catering business by creating videos for them.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Sometimes it’s challenging to work as a freelancer because it’s not consistent and you have to learn how to negotiate pay.

Appreciate you sharing that. What else should we know about what you do?
I believe that what sets me apart from others is that I create content for small businesses. Sometimes it’s volunteer work and other times I am paid. Last fall, I collaborated with an influencer who started an online accessories store and I made a few promotional videos for his collection. I’ve created videos for Fernando’s Catering, a taco business in Los Angeles. Before the pandemic, I attended and filmed the catering events to present the taco service creatively. I’ve also worked with a Writing consultant and edited videos for her business. In addition, I started an Instagram account “Pan Con Leche Stories” because I aspire to tell stories from my community and culture. Right now, I am working on editing videos that I have filmed.

Can you talk to us a bit about happiness and what makes you happy?
Many things make me happy. Professionally, the process of creating content because each video is a different experience and I am constantly learning. Personally, I love spending time with my family and friends. I like to travel when I can and learn about different foods and cultures.

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