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Meet Joni Weiss and Kitt Fife of Practically Perfect

Today we’d like to introduce you to Joni Weiss and Kitt Fife.

Thanks for sharing your story with us Joni and Kitt. So, let’s start at the beginning and we can move on from there.
We first met each other in a “parent and me” class when we were brand new moms. Our babies (now almost 10 years old) were 5 months and 6 weeks old respectively at the time. We began volunteering with a small group of dedicated individuals to develop and create a new preschool in our community. It was clear that the two of us worked incredibly well together, and we began to dream about creating an opportunity for ourselves that would utilize our skills, fill our hearts and still provide us the flexibility to remain deeply involved in motherhood day-to-day.

We completed a myriad of tasks together throughout our time as volunteers — but it was after organizing the physical spaces in the new school that we realized we might really be onto something. A dear mutual friend asked us to organize her beautiful new home, and the rest is really history! We co-founded Practically Perfect in 2014 and never turned back. We have enjoyed continued success and growth throughout the years, and our team of 8 professional organizers serves clients locally in Los Angeles and virtually across the nation.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In many ways, the road has been incredibly smooth, and we never take that for granted! But of course, there have been some minor bumps and growing pains along the way. We would be lying if we didn’t admit that running a company full-time while raising three young children is not easy. It has been an amazing blessing to share the journey with each other. From day one, we have been able to look to each other for support, advice and creative drive. Our partnership has provided us both with a great sense of confidence, and we can’t imagine what our story would be without that.

Practically Perfect – what should we know? What do you guys do best? What sets you apart from the competition?
We specialize in helping people eliminate the chaos in their lives by organizing their belongings, spaces, schedules and thoughts. What stands out about Practically Perfect is our philosophy that no one organizing system or solution is right for every person or space.

While we have some tried-and-true principles that guide every project we take on, we go out of our way to really put ourselves in our client’s shoes and to tailor our strategies to best suit their needs. For this reason, our services have a dramatic and lasting impact on our clients’ lives.

Today’s world is incredibly fast-paced and stressful. We believe that when you take a few moments to get things in order — physically, mentally, emotionally — you are more well-equipped to face the inevitable stressors of each day.

What moment in your career do you look back most fondly on?
We are deeply proud of the fact that our kids are growing up seeing us live our best lives by devoting ourselves to motherhood as well as entrepreneurship. They have spent their formative years watching us pour ourselves into a business that helps others, and we love knowing that we’ve taught them firsthand that success really can grow out of the hard work that you put into something you truly care about.

It was a real full circle moment for us when one of our team members, who at the time was aspiring to grow her own family, told us that we were wonderful mentors to her as businesswomen and mothers. We literally created Practically Perfect with our babies in tow and, as such, we’ve always gone out of our way to support other parents in business and to create a “family first” work environment for our team.

Contact Info:

  • Website:
  • Phone: 424-265-7752
  • Email:
  • Instagram: @practicallyperfectla
  • Facebook: @PracticallyPerfectLA
  • Twitter: @PerfectlyLA

 Image Credit:
Amy Bartlam –

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