Today we’d like to introduce you to Jenny Araiza.
Iza Apparel & Makeup founder Jenny Araiza started her love for makeup and fashion at an early age. Playing with makeup and putting together outfits, reading up on the latest trends, and watching television shows on the latest makeup routines. She found herself perfecting the techniques by trying out the latest trends on others and herself. Whether it was a family member, friend or acquaintance, she was the one to call to help them enhance their natural beauty and style. For many years, it was mainly a hobby where she could express herself through other people, which brought joy to her life by seeing how her artwork uplifted their self-esteem and confidence. Her entrepreneurial drive came from her mother which owned a successful jewelry business for many years, that is where she learned how to build not only a business but how to build a loyal clientele.
Before turning her hobby into a career, she decided to pursue her education and received her Bachelor’s in Business Administration before the age of 21. Soon after that, she was working in the white-collar industry for over five years, shortly after she felt as though she was lacking something in her professional career. She always knew what she wanted and with an entrepreneur mentality, she decided to go back to her hobby of playing with makeup and fashion. After discovering she could pursue this as a career, she brushed up on her techniques, started networking with industry professionals, and shortly after started to build her clientele as a makeup artist. As a result, it leads her to work and experience the beauty industry from a different perspective by expressing her talent through commercials, fashion shows, music videos, photoshoots and events.
After six years of being in the industry, she decided it was time to combine her love for fashion to her existing business. In September of 2012, she launched Iza Apparel collection online in 2014 and she opened doors to her first storefront in Chino, CA, which is now exclusively online. In 2018 she opened a new location dedicated to her love of beauty specializing in Microblading and Airbrush Makeup. Jenny went through a rigorous training with one of the top Masters in the World’s Best Academy – Phi Academy. This new venture is allowing her to make a difference by enhancing her client’s natural beauty and lifting-up their confidence.
Jenny is known for her loving personality, attention to detail and patience with her clients and her commitment to providing high-quality garments and service; with her extensive experience and training in the beauty and fashion industry, this entrepreneur is fearless when it comes to business and what she is passionate about, making her clients/customers confident inside and out.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There has been a lot of challenges and struggles along the way, it has not been easy, but with all those challenges I have gained so much knowledge. From knowing where to invest, whom to collaborate with and knowing when to pivot and making the necessary changes in order for my business to evolve and knowing when it is time to let go of things that no longer are serving the business. During these times, we can really see how important it is to know when it is time and challenges will always be part of the equation. Its how we learn. For example a year ago, I decided it was time to move Iza Apparel fully online and drop exclusive collections of items that ranked high with our customers. I had to change the whole dynamic. It was one of the hardest decision I had to make for the business, as a result so much more came from that change. My new addition to the Iza umbrella, Iza Makeup has been also challenging as it is essentially a new business, the first few months were hard, trying to acquire new clients while becoming the best in the industry and managing two business was a challenge, but rewarding to see how I overcome those obstacles.
Alright – so let’s talk business. What else should we know about you and your career so far?
Iza Makeup specialized in Permanent makeup like Microblading, Phishading, and powder brows and professional airbrush makeup. Our services are unique to tailor every client’s facial structure and face symmetry as we are all different. We are known for our natural-looking results.
Iza Apparel is an online women’s boutique we offer a variety of products designed to help every woman look and feel her best. Our mission is to empower women and build self-love and confidence with fashion and beauty. All of our items are handpicked and crafted by the owner, they are high quality, limited edition items, we do not restock any of our items once they sell out. This limits the probability of seeing someone else with the same outfit. We are known for our unique bandage dresses.
As with all our products and services, our goal is to create a personalized, exceptional experience.
Has luck played a meaningful role in your life and business?
Being on this journey has taught me that I create my own luck and that it takes hard work, consistency and always believing in yourself. Things will not unfold or happen if you just sit back and do nothing. You have to go out and create good luck even on the days you do not want to show-up. It is all about what you believe in and taking action. Once you put in the work you will start to meet the right people, you will start to come up with ideas that will lead you to reaching your goals that people will call “luck” but no, it is simply putting in the work to make your dreams come true.
Pricing:
- Iza Apparel $30.00- $160.00
- Microblading & Powder Brows $550.00
- PhiShading $650.00
- Airbrush Makeup $80.00
Contact Info:
- Address: 365 S Mountain Ave
STE 9 Upland, CA 91786 - Website: https://izamakeup.la & https://iza.la
- Phone: 9096381281
- Email: [email protected]
- Instagram: https://www.instagram.com/izamakeup & https://www.instagram.com/izaapparel & https://www.instagram.com/Jennyaraiza
- Facebook: https://www.facebook.com/izamakeupbrows & https://www.facebook.com/izaapparel
- Other: https://www.Youtube.com/izaapparel
Image Credit:
@HernanSanchez_
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