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Meet Jenette Serrins of Jenette All Natural Skin Care in Los Feliz

Today we’d like to introduce you to Jenette Serrins.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was 19 years old, I opened one of the first day spas in CA with my mother, The Body Consultant; before day spas were the “in” thing;). Here, I learned how to run a spa as well as provide an array of body and skin treatments.

My favorite line of products at the time was AVEDA, where a few years later after receiving my Degree in Communications, I began educating for them. I fell deeper in love with all natural products that carried aromatherapy benefits.

After leaving AVEDA, I became a medical aesthetician, taking my skin care and treatments to the next level. With my years of experience there and passion for the skin, I wanted to get back to my roots and be able to offer products and facials that go more than skin deep. Opening my skin care boutique “being in LA,” back in 2005, I was able to begin this incredible and creative journey of creating my own line: “Jenette All Natural Skin Care” that promotes healthy, vibrant skin.

I began playing around with all the ingredients that I love and have seen change my client’s skin. My claim to fame and most unique product was my first, “Just Add Sugar” cacao herb infused masque. This product is a complete game changer for all skin types!! It detoxifies the skin within minutes, exfoliating and brightening instantly, while lifting and hydrating, leaving you with a radiant glow.

Has it been a smooth road?
It’s been a winding road…with some beautiful scenic days and then there are those filled with construction. My biggest challenge has been financing both my companies on my own (both my spa “being in LA’ and my skin care line). However, I’m so grateful for all the road blocks as it’s given me perspective and allowed me to enjoy the journey and my work to it’s fullest.

So let’s switch gears a bit and go into the Jenette All Natural Skin Care story. Tell us more about the business.
What don’t I do as a skincare professional and business owner !? I eat, breath, live and love skincare! I am passionate about changing and improving my client’s skin no matter what stage in the game they are in. I am an alchemist, aesthetician, ingredient guru; creating products and skin care programs for a healthier life and world.

I am the formulator/developer of Jenette All Natural Skin Care, making all my products in-house, in small batches, to ensure the utmost integrity of each and every creation. Before a product is launched it is already tried, trued and tested on 100’s of clients over several months with 5 of 5-star ratings along with creditable testimonials. My products and treatments have proven to change customers skin with repeat customers and an extensive wait list.

How do you think the industry will change over the next decade?
I think we are going to have a more consumer conscious beauty world….it’s already moving in that direction. People will look closer at what they are putting on their skin, knowing that it gets absorbed into the body.

The big shifts and trends, I believe, will be integrating human stem cells into the medical and cosmetic industries. We’ve already seen a huge growth pattern in this area, with fruit and plant stem cells. The next advancement will be human stem cells.


  • Jenette All Natural Skin Care products range from $35 – $150
  • Being in LA skincare treatments range from $150 – $300
  • Being in LA waxing, threading, tinting range from $25 – $100

Contact Info:

Image Credit:
All photos credited to Cutter Cutshaw (Jenette All Natural Skin Care Creative Director)

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