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Meet Jarry Lee

Today we’d like to introduce you to Jarry Lee.

Jarry, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My first jobs were in digital marketing for book publishing houses Penguin Random House, HarperCollins, and Simon & Schuster. Then, I worked as a journalist and was a deputy editor for BuzzFeed News for four years, covering books and culture. In 2018, I changed careers entirely and pivoted to social media and the entertainment industry to work for myself. I’m now a digital content creator and social media entrepreneur with over 750,000 followers across platforms, and I also act and model professionally.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I didn’t have any prior knowledge or experience in the industries I’m in now, which was a challenge at first. But keeping open-minded and adaptable helped me become a quick learner. I believe you can be successful in an industry you know nothing about as long as you are determined and committed to putting in the work. I also find challenges to be highly motivating so that only made me want to succeed more.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I consult for both brands and individuals on digital content creation and increasing brand awareness. In terms of my personal socials, our tactic to stand out from other influencers is producing diverse, professionally-shot content (both photo and video) since not everyone consistently employs high-quality photographers and videographers. We also make a point to showcase positive press we receive, which is something I’ve noticed other people aren’t always comfortable doing — but reputation is important in social media, and you are your best publicist! Don’t be afraid to highlight your work/achievements!

I’m also currently working on launching two e-commerce businesses in the next couple of years (though obviously a bit delayed because of the COVID-19 pandemic): an apparel brand with my partner and a jewelry/accessories company. The jewelry brand is called PSYCHO KITSCH and aims to celebrate unconventional creativity.

If you had to go back in time and start over, would you have done anything differently?
Since I’m quite happy with how things are now in my career and believe that all mistakes are valuable learning experiences necessary for growth, I really wouldn’t do anything differently!

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