August 4, 2016

Meet Hollywood Wardrobe Stylist: Catherine Joubert

Local Stories

Today we’d like to introduce you to Catherine Joubert.

Catherine, please share your story with us. How did you get to where you are today?
Like most expats to LaLaLand, I came here from my home town of Montreal to work in the film industry. After 7 years in Marketing at one of the major movie studios, and doing personal styling on my free time, I realized it was time to pursue what I was truly passionate about and what I excelled at. In March 2012, I left my corporate job to become a self-employed stylist. Today, I am in charge of my own career, I love what I do; it’s rewarding in so many ways.

Has it been a smooth road?
All in all, it was a pretty smooth road but there was some planning, it wasn’t an impulsive move. Nevertheless, the uncertainties of being self-employed, the ups and downs that come with it, keep you humble and hard working.

What’s the hardest part of your job?
As a self-employed/freelance stylist, the hardest part for me is to wake up with a plan on how to make my day productive in a way that moves my business forward. If I have clients that day, it’s what I call an easy day; I’m in my element, I’m confident, and I can’t wait to work with them on perfecting their appearance. It’s on the off days that I sometimes struggle on finding ways to promote my work.

What is “success” or “successful” for you?
My goals vary and change as my business grows but I don’t ever let success become the driving force in what I do. If I’m happy, I’m working on a regular basis, make a good living and enjoy my life, then I feel successful. But that doesn’t mean that I lack ambition and don’t value success. I feel that people often put too much emphasis on success. It can be a superficial thing if you let it be. It’s not because you are successful in your career that you are necessarily happy. First be happy and feel like you make a difference, then success will come.

So, what’s next? Any big plans?
I would like to eventually build a team of stylists that I can form myself using my experience as a personal stylist. I thrive with teamwork and collaboration- I find that if the chemistry is there and there is sharing and caring, then outcome can only be positive. I would also love to eventually create/design a capsule clothing or jewelry collection with a designer that I relate to style-wise and infuse my own personal style in the collection. That would be so much fun!

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