Today we’d like to introduce you to Hilary Hartling.
Hilary, can you briefly walk us through your story – how you started and how you got to where you are today.
For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of The Walt Disney Company and strategizing and executing integrated brand partnerships with external TV and cable networks to market our film releases. I loved my job!
Then, I began to realize I needed to up-level my career trajectory and personal growth and I could no longer get that at Disney. After taking a nice chunk of time off, I decided being my own boss and leveraging my marketing and branding experience to make a difference for entrepreneurs felt purposeful and like the right next step. Now, I’m a Brand Strategist helping visionary entrepreneurs clarify and elevate their brands to captivate
their audience and create businesses they love.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Every road worth taking has twists, turns, easy stretches and challenging climbs. I’ve found the transition from corporate to entrepreneurship to be hugely rewarding and a lot of hard work. The challenges along the way are the ones almost every entrepreneur faces: building a strategic brand that resonates, learning new skills and tools, how to market yourself online as social media changes constantly and mastering your mindset to believe in what you’re doing and the value you’re sharing.
That’s why I find my job so inspiring as I get to help other entrepreneurs navigate some of the same struggles I’ve had because I know on the other side of them, the view is great and the work is worth it.
We’d love to hear more about your business.
In my business, I love working with professional and creative entrepreneurs who have the desire to elevate their brands and captivate their audiences in an authentic way.
Whether just starting or looking to grow, building a solid brand foundation helps entrepreneurs define every element of their brand so they can leverage it for greater impact. What sets me apart from other branding experts is my strategic approach and my vast marketing experience from Disney that I leverage to help entrepreneurs tell compelling stories that resonate with their audiences.
It’s not just about a logo or color scheme, it’s about going beyond their brand identity to create a powerfully immersive brand experience their ideal clients will love. My clients leave feeling clear, confident and ready to make strategic decisions for their businesses with a consistent and cohesive brand.
What were you like growing up?
Growing up I was always a social butterfly, people person, goal setter, go-getter and good friend. Because I grew up in Hawaii, I think I also absorbed the aloha spirit and tend to have an easy-going laid back attitude that is a good balance to my perfectionist tendencies.
I always loved school, movies, dancing (my college scholarship to University of Hawaii was for dance), interior design and traveling. And people always knew they could come to me for encouragement, advice, mentorship or just a smile.
Contact Info:
- Website: www.hilaryhartling.com
- Email: hilary@hilaryhartling.com
- Instagram: https://www.instagram.com/hilaryhartling/
- Facebook: https://www.facebook.com/groups/thebrandgreenhouse/
- Twitter: https://twitter.com/HilaryHartling
- Other: https://www.linkedin.com/in/hilaryhartling/
Image Credit:
Lily Ro Photography,Monica Linda Photography, Grey & Elle, Courtney Paige Ray
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
