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Meet Greg Monterrosa of Hub101 in Westlake Village

Today we’d like to introduce you to Greg Monterrosa.

Greg, please share your story with us. How did you get to where you are today?
I grew up in the heart of Los Angeles on Jefferson and Vermont; in my mid-twenties, I asked myself, where does the wealthiest person I know live? Which what led me to Westlake Village.

Here in Westlake Village, I launched a startup that ended up outgrowing me ( where I hired my replacement who continues to grow my business, which led me to travel the world and help startups globally.

After spending time in France, and hanging out at amazing spaces like NUMA Paris and bringing value to organizations like TechStars, and decided to bring it home. I got inspired to do something like this in my city.

So, when I got back to Los Angeles, Cal Lutheran University gave us the opportunity to bring launch Hub101 which is a nonprofit which is dedicated to serving entrepreneurs.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
When I launched my first business, my own insecurities were what got in my way, and so once I was able to overcome that, I realized that the sky was the limit.

Since then, the attitude has been to dream and do big. Some of the struggles was living in my office for the first few months of us launching, to having to take second jobs because we couldn’t make payroll, so sacrifices are what led to where we are now.

Please tell us about Hub101.
Hub101 is a beautiful space in Westlake Village that is dedicated to serving entrepreneurs. We provide an accessible space where people can come, bring ideas to life, and grow businesses.

We encourage a lot of collaboration here so for the most part, our community knows who each other’s ideal customer is and what obstacles they’re currently facing.

Right now, as a company what I am most proud of is seeing the success of the startups that come out of Hub101- to see them outgrow the space and hire people here in our community has been so awesome to see first-hand.

What sets us apart is that we are a nonprofit organization, so we are really in it to help entrepreneurs succeed.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Hub101 is ran by undergrad and grad students from Cal Lutheran University. These doers are what keeps the motion here at Hub101. We’re pretty much the bearings. Our doers have taken the ownership of marketing campaigns, bringing the space to life, and really making it what it is today.

My biggest supporters are Cal Lutheran University, Gerhard Apfelthaler, Mike Panesis, Chris Kimball, and of course my mom, my favorite entrepreneur ever. Our local city governments have been really supportive of our efforts as well, and our community members have stepped up and helped support our efforts.


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Image Credit:

Samir Janjua, Nelleke Meerman.

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