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Meet Daniela Jordan-Villaveces

Today we’d like to introduce you to Daniela Jordan-Villaveces.

Daniela is a product design director and illustrator.

She was born in Bogotá and raised between Colombia, Holland, and the US. When it was time to go to college she picked the Ontario College of Art & Design in Toronto and earned a BFA in Printmaking. She wanted to become a print designer so after school, she moved to New York City and lived there almost eight years. At first, she interned for a design studio and throughout the years gained more experience by working in-house and as a freelance designer and illustrator for several fashion and lifestyle companies.

Daniela loves all things printed, colorful, and bold.

She met her husband in 2015 and together, they adopted two kittens, Snake & Gremlin. Now, they live in the city of Angels with a new member of the family, Valentino the pup!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a bumpy road all the way and I don’t foresee it smoothing out anytime soon. I’ve had to work a lot harder than most people as a WOC in the design world.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I have a daytime job as a design director for a lifestyle brand and I freelance as an illustrator.

When I illustrate, I work on portraits, editorial design, and some print design for apparel companies.

I love how every project is different depending on who I’m working for.

Everyone has an idea of how they want to tell their stories and I get to help out with a visual component of that. I think sometimes it’s hard to stand out as an illustrator because there are so many incredibly talented people so I’m always proud and thankful people are drawn to my work.

Before clients started reaching out, I made sure to work on self-directed projects that I could be proud to showcase and after a while, that was was people wanted out of me.

What moment in your career do you look back most fondly on?
I don’t think there has been one yet. There are a lot of ‘small wins’ that make me happy as a collective.

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© Daniela Jordan-Villaveces 2020

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