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Meet Daisy Lee

Today we’d like to introduce you to Daisy Lee.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I am a proud Washingtonian born and raised, my heart will be with the evergreens forever. Grey skies and rain render a typical day in Washington. To sit inside and draw all day as the thunderstorms crack and the raindrops fall on the window constitutes the ideal ambiance for me. When I graduated high school in 2015, I attended two separate local community colleges for two years. Pursuing possibilities for my future: Biology, Communications, Business…nothing has inevitably led to more desire in me to work hard than art. As the offspring of two great artists, there was no doubt that I would want to pursue art. While studying full-time, I was able to save up money by working part-time jobs, applying to countless outside scholarships, and living with my parents.

With excitement, I decided to attend the Art Center College of Design in 2017 for their Illustration program and move to southern California. Art has always been a part of my life, and it has also been an ever-evolving mechanism for my development and identity. I started drawing at a young age, but I did not get serious about it until I was 16 (the accustomed age to be asked “what do you really want to do when you grow up?”). But, what I did not know was that I would never stop growing. My interests and taste were always fluctuating, though what was always unwavering was my desire to create no matter where I was in my life. Growth to me is constant and never-ending, representing who I am as a designer.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My experience was far from anywhere near smooth. I came into Art Center with one goal in mind: to complete my degree in becoming a designer for the animation field. Before moving to California for school, I had tunnel vision of what my interests and talents were like as an artist. Moving into a larger and broader world of knowledge and resources, Art Center has opened up so many avenues of what my ability and future could look like with my passions. Throughout my years at Art Center, my interests began to shift when I discovered the field of motion design. Motion design has captured my curiosity and interests for concept and image-making by working with animation, title sequences, illustration, live-action, graphic design, and 3D. It was certainly a challenge to conquer new territories, nevertheless a journey worth my development as a designer and artist. I would still describe myself as an illustrator, but now boundless with the tools I can work with to create. Growing as a designer has been a process of allowing myself to make mistakes and learn from the consequences while simultaneously trying to break out of the rules and boxes that may limit my design.

Please tell us more about your art.
As an artist, I am eager to take on innovative challenges. Coming from the traditional background of painting, I translated the same concepts into digital art. I love bringing simple ideas to erratic visuals that make sense. I am diverse in my style of work. However, currently, I would say I specialize and enjoy designing and illustrating sequence frames for motion design. From concept building and storytelling for brands, they are built to set the tone for a project used in pitch treatments to sell concepts to potential customers. Each frame possesses the countless possibilities for transitions and the impact it withholds is infinite. In a brief, breathtaking period the effect it has may go unnoticed to many people; however, it is the main reason why I find designing frames so exciting. A single scene could express a hundred words of emotions inside a 30-second ad or title sequence, and that visual impact is what I am trying to build whenever I get the opportunity.

What is “success” or “successful” for you?
Design is simply creative problem-solving. Looking beyond the expected, unraveling problems at a personal level, and taking a stand on the subject at hand has been a big factor in making successful pieces. As an illustrator and designer in a generation of media-overload, attributing my distinctive voice and vision helps set my work apart. My bizarre artistic preferences can lead to the development of unorthodox perspectives, unusual shapes, and imagination to form creative solutions. Just because the agency brief seems to be dull at face value or that the product is not really interesting, it does not mean that my innovative approach and the execution of that brand must be. My core desire to create and solve the impossible drives me to find the fascination in anything and to make something great out of it. As a young designer coming into the industry, I am excited to see challenges ahead in my career and see where I can suit and contribute to the world.

Contact Info:

Image Credit:

All images by Daisy Lee

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