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Meet Assia Garibian of Boxed Flowers in Burbank

Today we’d like to introduce you to Assia Garibian.

Thanks for sharing your story with us Assia. So, let’s start at the beginning and we can move on from there.
It all started on a Sunday morning while having coffee with my sisters. We were talking about our jobs and how each one of us wanted to do something different. Literally 30 minutes later I came up with this crazy idea of Boxed Flowers and how no one else has done it before and that it would be so great to make them. Now let me tell you this is not the first time we come up with crazy ideas and try to bring them to life. A week later no one wants to deal with it anymore. Well this time it was a bit different. While still discussing this idea that morning, my sister suggested I create an Instagram account, which I immediately did right there and then. The next morning, I went flowers shopping. I came home created the Boxed Flowers I had invoiced and posted them on my account. A week later our account had over 450 followers out of nowhere. People from nearby cities started calling, messaging and enquiring about our Boxed Flowers. It was unbelievably amazing and at the same time shocking, because I really didn’t give the idea that much thought in the first place, it was just another one of my crazy ideas along the baby clothing line and a pastry shop etc.

About a month later, I realized that I really need to overthink this project. I went ahead and created a website (myself). I started creating accounts on all social media platforms that I knew were important to get the word about my business out there. I started sponsoring different venues, makeup seminars and other big social media influencers’ events. My following quickly went up to 2000 followers. I was amazed by how fast the business was growing. People started calling me and placing orders for their events in advance. My Boxed Flowers were getting into the hands of some well-known people and that’s when the business really took off. Word of mouth and people liking our work did its thing.

The most amazing part of this all is that my clients are the most loyal customers ever. We are now like a big family. All they need to do is just send me a quick text message and they can rest assured that the job will be done right. I thank them for the support and the trust they show me every single time.

Today, I cannot be more excited of what I have achieved and of what the future holds for us. After all the hard work and the sleepless nights all the little pieces of the puzzle are coming together and I can finally see the bigger picture.

For those of you that think it was an easy journey – it sure wasn’t. With two kids and a day job, I really had to juggle through it all. But it was all worth it.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I started this business while still working a 5 to 9 job. I have twin boys and it is not easy to concentrate on one thing when you have so many other things to take care of on a daily basis. In order to make thing work, I started waking up at 4:30 am and fulfilling the orders. Then took the kids to school and went to work. After I came home from work I still had to do more orders. So, there was really not much rest there nor a personal life I could live. There were many time I was ready to quit because I was just so exhausted and tired, but to be honest my customers is what kept me going all this time.

Alright – so let’s talk business. Tell us about Boxed Flowers – what should we know?
We are a small family owned company that operates from a home studio. We are most known for our Boxed Flowers that come as a gift box. Our customers always compliment us on our color pallets which I think is very important to help each arrangement stand out and be unique. Another thing we are known for is our customized boxes. We custom write on our boxes with crystals which make them made for the specific client’s order.

We stand behind our guarantee that all of our flowers, arrangements and gifts will meet your standards. We’re so committed to making sure we can meet all of your floral needs that we have a 100% money-back guarantee. We want to be your trusted family florist, every single time you have a special occasion. Another Guarantee of ours – ALWAYS a WOW Face on our clients faces!

Is there a characteristic or quality that you feel is essential to success?
I think being true to yourself and honest is very important. We make every single arrangement as if we would make it for ourselves with the best quality and taste and I think that really has our customers always coming back to us.

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