Today we’d like to introduce you to Ashton Whited.
Ashton, please share your story with us. How did you get to where you are today?
Upon receiving my undergrad degree from Washington State University in 2011, I began working at a venture capital firm in Settle, Madrona Venture Group. I spent 2 years soaking up all the knowledge that floats around in a high-powered firm like Madrona and not long after decided that I might actually be able to pull off starting a new business myself. I am an avid fan of exercise and wanted to use my skills in that area!
My father encouraged me, calling me every day for a month asking “Have you quit your job, have you quit your job” when finally one day I decided to take the plunge! I spent the next 2 weeks working full time during the days, and developing the Beatbike concept at my kitchen table at night. My vision for Beatbike was simple – comfortable, affordable fitness for everyone! We would offer ultimate customer service and impeccable instructors. The facility would be like none you have ever seen. Sparkling clean with room for a personal training room, dressing areas, showers, and ample lounge space!
I conceptualized all aspects of the new business infrastructure, from the business plan to finding a location, developing employee handbooks, training programs, securing equipment and most importantly – curating a team of professional, encouraging and devoted staff!!! It wasn’t long before Beatbike was formed. The flagship studio in Los Angeles opened almost three years ago on February 3, 2014. What a ride it has been! Beatbike is often frequented by celebrity guests, but the accomplishment she value’s most is reaching people from all walks of life and providing a welcoming place where employees, riders, and instructors can grow together, with no judgment! “Come as you are” we always say!!
We have now been open for 3 years and have sweat with over 10,000 riders! The ever-popular LIVE DJ rides are always sold out and Beatbike’s newest offering, an Outdoor patio ride, takes place two stories above the famed Ventura Blvd. The fresh air and beautiful sunset has made this ride a hit every time!
Over the next 18 months, my team and I plan to expand to 2 more Southern California locations.
The most rewarding part of what I do is the incredible community that believes in our brand. Our instructors, front desk team and dedicated riders are the reason I go to work every day.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Each day brings a never-ending list of to-dos and ups and downs. There is never a dull moment. And, when there is – I cherish it because it won’t last for long!
At the start, struggles were frequent! I had no experience starting a business, or in the fitness industry – really it was a complete hail mary and I can’t believe it worked. Learning to lead a group, hire the right staff, define policies were the initial stresses. I knew that If I didn’t have the right team, we wouldn’t get far. that is where I devoted ALL of my time. As time went on, I was able to focus more time on the financials – how to obtain members, what is important to members, what price works…the list goes on!
When I got frustrated, I just reminded myself to be ME, and to lead with heart, and stop trying to be worried about what I “should” do, or what our competitors are doing. The strength of our business really comes from the care that we have – honest, genuine and REAL. Our community can see that, and sticks with us!
Beatbike Indoor Cycling Ampitheatre – what should we know? What do you guys do best? What sets you apart from the competition?
Beatbike Indoor Cycling Amphitheater is much more than a boutique studio, it’s a 4,500 square foot retreat, and dedicated to making fitness an integral part of our riders’ daily lives. Our 45-minute, full-body cycling classes are held in a dimly lit, cycling amphitheater with stadium seating and a state of the art sound system. Beatbike also offers private shower rooms and vanities, free wi-fi, inviting lounge areas, an expansive juice bar, and large outdoor patio – we invite you to kick back and stay awhile.
In addition to our cycling program, we offer strength training group fitness classes and personal training so that you can get all your exercise needs under one roof!
The Beatbike philosophy places a strong emphasis on utilizing cutting-edge music and technology to lead you to success. Each ride takes you on a musical journey, invigorating the body and rejuvenating the mind – leaving you ready to take on whatever you have next!
Looking back, I am most proud of our community, We have attracted such an amazingly dedicated and inspiring group of people — all ages and all fitness levels! People always say when they come here that “there’s just something about it” — and it’s the heart!!
What is “success” or “successful” for you?
I define success by the happiness of our customers and staff. Regardless if the money is rolling in every second, I do believe that as long as our customers love our experience and our staff looks forward to coming to work every day, then we are successful.
At some point, if your community is happy, your value is on point and your team is solid, I believe the financial success will come. Instead of stressing each day about our revenue, I like to focus on OUR PEOPLE. People are what keeping riders coming back every day. So, I invest in our team, our new riders, and our existing community every day to keep morale high, the sweat pouring the smiles big!
Pricing:
- First class is always FREE!
- New members get their first month 50% OFF!
- Unlimited Membership for $139/month
Contact Info:
- Address: Beatbike Indoor Cycling Amphitheater
18700 Ventura Blvd.
Suite 220
Tarzana, CA 91356 - Website: www.beatbike.com
- Phone: 8183426030
- Email: [email protected]
- Instagram: @beatbike
- Facebook: www.facebook.com/beatbikela
- Twitter: @beatbikela
- Yelp: www.yelp.com/biz/beatbike-tarzana
- Other: www.beatbike.com
