Today we’d like to introduce you to Angelie and Bobcat Fulton.
Angelie and Bobcat, please share your story with us. How did you get to where you are today?
It was an uncertain stage of my life. Maybe I was fed-up with the corporate world, or maybe it was turning 30. Whatever it was, it was a distressing time of my life and the only thing that I knew for certain was that I could no longer continue what I had been doing for well over ten years of my life.
I suddenly had this impending need to do something meaningful, but then again I had no idea what it was that I wanted to do, nor how I would do it once I figure that out. I was lost, disheartened, and exhausted to say the least.
A friend of mine gave me a powerful piece of advice: “Sometimes when you cannot identify the problem, start with the simplest thing.” I have always had this 3 stage body, emotion, and mental wellness theory: When your body is healthy you are happy. Happiness gives way to emotional wellness. When you are emotionally well you get inspired which gives way to creative mind. A creative mind gives way to mental wellness. And mental wellness creates a better world. So to address the first part of my wellness theory, I found myself in Bikram Teacher’s Training of Fall of 2011.
It was in this Teacher’s Training that I met my muses; Barbie, Emma, and Ilze. Their friendship, beauty, complexity, smile, views, air, and individuality had inspired my original creation. Of The Saints first designs were modeled with the intent to capture their essence and style. Allowing me to share their story, giving me a photo shoot that was honest and true. It push me to pursue an endeavor that I otherwise felt unequipped to do. I would venture to say it gave me a weapon to explore an unfamiliar territory.
I am not in the business to simply sell yoga clothes, and it’s not about me. I have a product that embodies the beauty, art, and grace of compelling women. Of The Saints notion is to share a vision, to listen, to inspire, to refuse to be ordinary, to advocate active lifestyle and define beauty from every origin. With that conviction, I ask myself how can I not succeed.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Funding, time, and knowledge of the fashion industry were a challenge in the beginning. I met with one of the counselors at the SBA, and we went over the checklist of how to start a successful business. The checklist included having a solid idea, capital, business experience, knowledge of the industry, and a team of experts. All I had at that time was passion and a clear vision. That same month, I went to another business seminar and what I took from that was, “Business is 99% passion and 1% work.” I was told my business would most likely fail, but here we are!
Once I finally got my business off the ground, I had my first sets of prototypes manufactured, and we had our first booth at the Beverly Hills farmers market to introduce our product. Then life happened, and I got pregnant. Balancing my family life and motherhood, setting my priorities and time management, is a constant challenge.
Of The Saints – what should we know? What do you do best? What sets you apart from the competition?
We specialize in one-piece yoga suits. Our quality and unique design set us apart from other yoga clothing lines. Our fabric is thick and has a tougher elasticity. It really holds you in. Our sentiment is, “Let’s feminize the female.” We aren’t flaunting breasts and buttocks either. We are showcasing your most beautiful and forgotten parts: your collarbone, your shoulders, your abdomen, your neck, the small of your back, and your thighs. The parts that truly define you as a woman.
All of my designs are inspired by real muses. Each apparel is intended to capture the muse’s essence, femininity, and grace. I am most proud that each of my designs is inspired by an amazing woman. Our designs are very feminine. I follow the body contours.
What is “success” or “successful” for you?
My definition of success is knowing that each moment is not wasted time and that my actions lead ta more meaningful, happier, and healthier life for myself and others.
Contact Info:
- Website: www.ofthesaintsapparel.com
- Phone: 310.228.0909
- Email: [email protected]
- Instagram: https://www.instagram.com/ofthesaintsapparel/
- Facebook: https://www.facebook.com/OfTheSaintsApparel
- Twitter: https://twitter.com/OfTheSaintsUSA
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