Today we’d like to introduce you to Allison Teicher.
Thanks for sharing your story with us Allison. So, let’s start at the beginning, and we can move on from there.
It all started about two years ago when I was working as the head designer for a young contemporary brand. During my time there I really began to feel the desire to find a more mindful and sustainable path in the industry. I had originally wanted to make my own clothing line, but I began making jewelry as a fun, creative outlet without knowing it would it blossom into the focus of my brand.
The tactile process of creating one-of-a-kind pieces has really brought me back to the art of design and continues to motivate and inspire my pieces. I began selling my jewelry in person on the Lenita by Grita Flower truck as a guest artist at pop-ups and events. As I started to talk to more and more people about the brand, I realized that I was not only sharing a sustainable line, but I was also sharing with my local community.
It’s very empowering to connect with people about slow fashion, the environment, and other causes close their heart. It’s what helps me to keep creating and educates me on more sustain ideas I hope to incorporate as I grow. Since my beginning days on the flower truck, I have grown to sell my jewelry through my online shop, theeyde.com, and with some local and online retailers.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Creating Eyde defiantly hasn’t been the easiest thing I’ve done, but it is the most rewarding.
My biggest struggle so far has been having to wear all of the hats. I’m so grateful for my friends and family who have supported me. They have helped me with everything from photo shoots, to making displays; they have even stayed up all night helping me finish jewelry!
No matter the stress or the struggle, it really is the best feeling when I get to see my designs go to people who love them. The support and encouragement from the community deeply outweigh the struggles of being a new business.
Eyde – what should we know? What do you guys do best? What sets you apart from the competition?
To keep it simple is Eyde is about community. The name Eyde actually means community in Yiddish, so the idea of creating a brand that centers around the people and the world we live in is very important to me. I believe that what you put on and in your body should be as beautiful as it is sustainable.
Eyde is created using a slow, mindful approach to design. Almost every piece is made by hand, by me in my studio, creating one of a kind wearable art. I use locally sourced metals, and recycled packaging, making sure to uphold the core values of the brand with every opportunity.
What moment in your career do you look back most fondly on?
For me, the proudest moment I have had so far has been the art installation I did for Galerie.la with LA Design Festival. I was asked to create an installation to display with my jewelry.
It was an honor to be a part of such a talented group of people and have my jewelry and installation exhibited on opening night. (P.S. The installation and my jewelry is still on view at Galerie.la!)
Contact Info:
- Website: https://www.theeyde.com/
- Email: [email protected]
- Instagram: https://www.instagram.com/the_eyde/
- Facebook: https://www.facebook.com/TheEyde
- Other: https://theeyde.tumblr.com/
Image Credit:
Los Angeles Photo Co.
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