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Meet Alice Aera

Today we’d like to introduce you to Alice Aera.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
My start in music came as a surprise for my mom when I begged her for violin lessons at four years old. Two years later, I entered the National Youth Orchestra where I believe I developed most of my melodies and feel for music. My sister started singing in a band and one day she brought a mic home with her.

As soon as I started singing something clicked and I just knew I wanted to be a singer. Trying to find a way to make my dream come true I started toplining and singing for DJ’s (as Holland main export of music is EDM / Dance music). I gained some success doing that however I wasn’t able to sing what’s really in my heart. I came to Los Angeles and met some people who believed in me, even when I had little to show for, they took a chance in me. It took a lot of writing to find my sound but I met some amazing producers, Andrew Beckner & Anthony Chatman, at a writing camp for TDE late last year. Together we created “Like That” a single I just put out independent. Legendary producer/writer Tony Dixon ears got a hold of it and we recently started working on some music and got a great flow going. Really excited to what’s to come.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Ha no not at all. I still feel like I’m failing. But as long as your growing you gotta fail your way to success right? I received my first record deal offer at 19. That fell through after two years. I been doing this for years. I can’t even tell you how many songs I wrote. And even the songs that got released and have done really well for me it was a long process of even getting them out or to be heard and taking seriously by A&R’s. I definitely still feel like an underdog in this business, and i got a lot to proof. It’s also harder as a girl because this is mainly a men dominated industry and you don’t know if they really think you’re talented or they just wanna work / link with you because they want to date you. There been many times I felt like even giving up because this takes some thick skin. But the love for what I do has always prevailed, and led me to keep trying even when things never seemed to work out for me regardless of all the hard work I put in. I learned how to record myself and created a little studio in my home closet so I wouldn’t need to book a studio, and this way I got so much work done and really started to hone in on my craft.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m a artist / singer/ songwriter. I’m known for being an artist and a singer. I’m most proud of releasing my latest single “Like That” as an independent artist through my own label. I believe what sets me apart is my work ethic and my mindset. I’ve been doing this for a long time and where many others would give up I’m still standing, still hustling everyday towards my goal. And I really started to listen to my intuition and that guided me in finding the right team that I know we could win with. 🙂

Is there a characteristic or quality that you feel is essential to success?
Mindset! It takes a strong mind to do this, cos this road is going to tell you a lot to go back, give up, your not good enough etc, etc…. So you have got to know how to push against that. How to take each challenge to rise up, become better, Focus on your skills, face what you’re lacking and work on that. You have got to look at yourself and your fears everyday and strive to become better.

Contact Info:

Image Credit:
Instagram: @goldby & @captnquinn ( Wesley Quinn )

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