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Meet Ali Farahani of Pipe & Pochet in Santa Monica

Today we’d like to introduce you to Ali Farahani.

Thanks for sharing your story with us Ali. So, let’s start at the beginning and we can move on from there.
Born in Milan, Italy with Iranian heritage, I started music when I was 14 years old playing Afro Cuban percussions. Growing up in Italy, electronic music is ingrained into the culture and has a great influence on the evolution of my productions.

Around the age of 18, I began to create music. My very first release was titled “Persian Dream” featuring Marco Bonuso released on Sound Division (ITA). Persian Dream was one of the first fusion tracks that truly combined electronic music with Middle Eastern vibes. Persian dream was one of the most successful tracks played in 2007 by some of the largest artists in the world.

The next release was a collaboration with DJ Aron of LE Follies De Pigalle called “Don’t feel no shame”. It was featured as one of the top Beatport tracks and number 6 on the overall chart for two months in 2008. Shortly after, I started to play at many clubs and events across Italy.

In 2011, I moved to LA and shifted away from European-tech to more sophisticated sounds with experimental grooves and slower beats inspired by my origins.

After moving to the US and being away from music for few years, I started producing and djing again and three years ago, I founded the Santa Monica based label Pipe & Pochet with Patrik Khach.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I hasn’t been easy, but I realized over the years that quality is way more important than quantity, and above all being you and doing what you really like, instead of following trends, it’s the best approach.

Please tell us about Pipe & Pochet.
Pipe & Pochet is a music label focused on Organic Electronic Music, I’m the A&R of it, I select each track worth to be released, I pick artists to sign to our label. The most thing that I’m proud of is discovering unknown talents and see them grow over the years. We care only about the music, names don’t matter to us.

Is there a characteristic or quality that you feel is essential to success?
Being myself, producing what I personally love, and being responsive to everyone, I answer all the messages that I receive, I try to help anyone who is in need of guidance or suggestions.

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