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Life & Work with Letty Prado

Today we’d like to introduce you to Letty Prado.

Hi Letty, we’d love for you to start by introducing yourself.
The story of my company starts back in 2013 when I had a conversation with my younger sister. I had been a fashion designer and artist for almost 15 years and I wanted to start a new business and was having trouble deciding what direction I should go. That was when sister suggested that I do something that has to do with our Mexican culture. Now, I had always been hesitant to do anything involving my culture because during the time when I was growing up, it wasn’t something that was widely accepted, hence why I believed that doing anything related to it would not be successful. Nevertheless, she had convinced me that it would be the best direction for me and that I would not regret it, so I created a line that had to do based on my culture including things like my interpretations of Frida, day of the dead, calendar girls, and etc.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Honestly, no start up business is ever going to go exactly as planned or be 100% easy. For example, for me it hasn’t been a smooth road financially, what with getting the materials I need and samples and getting products out on time for every season. It’s a lot of work, but I wouldn’t have it any other way because I genuinely love what I do.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am an artist and product developer and I specialize in fine art. I am known for my Latin inspired artwork that is based off my own interpretations. I am most proud of being able to start my business with almost nothing and grow it into what it is now today. The thing that sets me apart from others is that I have a BA in fine arts and a degree in fashion design and that I have the experience of previously doing product development around the world for major companies for 15 years.

We’d love to hear about how you think about risk taking?
In this business I have taken a certain amount of risk in the form of ordering quantities of the products that I sell and not knowing if it will end up selling more or less than another product, I have taken risks on choosing which events to go to because you never know which show is going to go good for you and which ones will not. I have even taken the risk of working on consignment with stores and not knowing if I was going to get burned like I have been in the past when a store had taken some of my canvas prints and then disappeared with them and even closing her store. So you never know what could happen and everyone has their own ideas of what risks are.

Pricing:

  • $6 would be the price for things like our greeting cards
  • $18 would be the price for things like our larger tiles and coasters
  • $38 would be the price for things like our t-shirts
  • $52 would be the price for our normal canvas prints
  • $350 would be the price for things like a jumbo canvas limited edition prints

Contact Info:

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