Today we’d like to introduce you to Heather Arena.
Hi Heather, please kick things off for us with an introduction to yourself and your story.
My sisters and I like to say we “tripped and fell” into wedding planning. I was a teacher and selling skincare and cosmetics. The second sister, Brittney was an office manager and the third sister, Courtney, was a grocery store florist. I just had this thought that we had the right set of skills to run a wedding business and more than that we had the passion and the desire to serve people.
On one of the biggest days of their lives, we could offer them love and generosity and kindness and expertise. We’ve formed our business from just doing weddings for friends in their backyards to now doing 75 weddings a year with a team of 15 all over the state of California. Through thick and thin, my sisters are my best friends. They are the most talented, smart, wonderful team to work with.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Oh man…do I have stories. It has not always been smooth. We have fought a lot haha and then made up and then figured out how to communicate differently. I haven’t always been the best or easiest boss, but I’m learning. Sometimes we’ve chosen clients that haven’t always been the best or kindest people. We’ve had vendors not show up or things go poorly… the whole gamut. But we say that we are never winning and losing; we are instead winning and learning. Every hard thing has a lesson in it.
Can you tell our readers more about what you do and what you think sets you apart from others?
I think the true art of wedding planning and design is the ability to see things not as they currently are but what they will or could become. We specialize in two things: budget-friendly planning and “from scratch” weddings.
We help clients plan the perfect day with the budget they have set. We make sure they have all the information they need to make educated decisions for the big day.
We also help clients with weddings in backyards, parks, private estates, barns, etc. We help them take a space that isn’t a wedding venue and turn it into one…even for a day. 🙂
I’m most proud that I built this business from the ground up…starting with ten weddings a year to 75 this year. I have employees and I help other women learn to do what I do.
We are family-owned and operated, female-owned and operated and LGBTQ-owned and affirming. We believe everyone should get to have the wedding of their dreams and we want to help them create and tell their story.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I am a risk taker and I think even starting a business can be a risk. Certainly, running a business with your siblings can be risky lol
I think you can’t truly have the rewards without some risk or sacrifice. This life is short and you have to go get what you really want.
Pricing:
- Day-of/Month-of Coordinating – $1800
- Partial Planning – $2300-2800
- Full service planning – $3500
- Rentals – $500-1000
- Floristry – $1800-5000
Contact Info:
- Website: www.Threesistersevents.Com
- Instagram: https://instagram.com/threesisterseventplanning?igshid=NTc4MTIwNjQ2YQ==
- Facebook: https://www.facebook.com/threesistersevents?mibextid=LQQJ4d
- Yelp: https://s.yelp.com/luaAW4xO2L
Image Credits
Michelle Sobel Andrew Klokow – The Pixel Perfection Kendall Aubrey Kristen – Better with You Photography
