Today we’d like to introduce you to Azael Perez.
Hi Azael, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve been running Azael Apparel since 2018 and it all started with a custom pair of sunglasses that I made for myself. From sunglasses, I then started making custom sneakers and unique designs. My brand wasn’t very polished or wasn’t really branded — it was just mostly me making custom designs and having fun with the process. 2019 I was really into rebranding myself and I did – well, I tried to be fair. There wasn’t really a story or aesthetic for my brand. 2020 is when I really started to polish my branding and it all started to make sense, however, I wasn’t totally happy with the results, I knew there was more that it could have that could be done. 2022 has finally been the year where I know that my brand will be able to hold itself now and in the future. Azael Apparel is a brand that mixes the magical and ethereal world of the past; Gods and mythical creatures with the views of futurism and the cyber world we’re heading towards. That’s Azael Apparel – Made From Gods.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Money is always a struggle for a young artist, but there’s always ways to squeeze as much juice from one lemon. However, I think the hardest struggle has been marketing and creating content. The internet is always hungry for more. Creating a photoshoot/ content can sometimes can take up to 2-3 weeks and while creating that the internet is ready for the next post. Being a team of 1 is exhausting (crying emoji, skull emoji, happy tear emoji).
Appreciate you sharing that. What else should we know about what you do?
I am a fashion designer and creative director and open to learning more skills throughout the way — would love to learn how to mix, so if anyone out there wants to teach don’t hesitate to hit my line. I am mostly proud of being able to create a vision, an aesthetic, a vibe and even though my name is not well known right now, it will. The seed is p[anted, we just need to water her. I know my work will set me apart from other amazing creators because of my mixture not only time periods but cultures. I am very thankful to have grown up in a brown community and especially a brown community in the city of LA — and I can’t wait to share those worlds through fashion. Always as inspiration and never as appropriation.
Are there any important lessons you’ve learned that you can share with us?
There’s no rush, there’s no finish line, there’s time and there’s patience. Like I mentioned before, the seed has been planted, all there is to do now is water it. Before I was always anxious about not being known or having a certain amount of following on social media but I learned how not to base the success and my creations based on numbers on a screen.
Models by alphabetical order: Char Elaine @iamcharelaine Gluber Ramirez @iglubergram Jamie Love @iamjamielove Jeremy Lynn @iamglamazonprime Photographers by alphabetical order: Azael Perez @madeofgods Zo @ixrenzo Hair Stylist: Daniel Ramirez @merakibydan