Today we’d like to introduce you to Reseda Cox. Them and their team share their story with us below:
Baby Panache is no accident but a story of ingenuity and coincidence… when founder, Reseda Cox, gave life to the idea (no pun intended, ok maybe a little). It was a culmination of previous entrepreneurial endeavors and her own trials as a working mom that led to the inspiration.
Reseda was contemplating the constantly evolving business landscape from leading a chain of family businesses and entrepreneurship to being a Girl Boss in a fortune 500 company. She had to prepare to manage the ultimate of all dilemmas… balancing being a mom and the demand of being a senior level leader in corporate America.
Her interest in creating the collection of baby clothing was inspired by the birth of her son and second child in 2020. Reseda, now a mother of two, became passionate about the idea of building a legacy for her children. This new journey inspired the Baby Panache Collection.
Reseda Cox is the creative light behind the collection of baby clothes known as Baby Panache. Chic and stylish, the label features a color palette that is pastel, soft, and creamy rich for the modern mini minimalist. Children in Baby Panache have a minimal yet distinctive appearance. The carefully curated collection puts every baby’s best foot forward in a variety of comfortable heirloom garments, essentials and accessories: rompers, dresses, headpieces, teething rings, teddy bears and rattles.
Born and raised in Los Angeles, Reseda grew up knowing what it means to be a hard-working entrepreneur. Her parents owned and operated a popular iconic restaurant featuring traditional Southern cuisine. In its prime location near the nonstop action of LAX, world travelers would often add the restaurant as a stop on their trip itinerary.
As a biracial child of Filipino and African American descent, Reseda has a profound wish for peace, understanding and acceptance amongst people of diverse backgrounds. Therefore, the collection is curated not only for the mini minimalist but to simply be representative and inclusive of all cultures and nationalities.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not a smooth road. I think one of the biggest challenges sometimes is believing in yourself when things do not always turn out as planned and seeing your vision through. It’s important to remember, it’s your vision and people will not always see it initially, therefore your own validation is very important.
As long as you believe in you, you have a winning formula!
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Who is Baby Panache?
A baby with a confident and distinctive appearance, style and elegance.
Elegant, chic and stylish, the Baby Panache collection features a color palette that is contemporary, soft, and creamy rich without being cliché. Children clothed in Baby Panache will enjoy a contemporary, distinctive appearance and style. The cohesive collection puts baby’s best foot forward in a variety of comfortably cute garments and accessories from rompers, dresses, knotted gowns, kimono sets, shorts, and headbands, along with teething rings and baby rattles.
The founder’s interest in creating a collection of baby clothing was inspired by her own experiences after the birth of her son during the 2020 pandemic. Shopping online became convenient and quite necessary for safety reasons during this time, especially for parents with little children. As the founder started shopping online for baby clothing, she often found herself disappointed in the quality of the products received, became discouraged with online shopping. Until one day, while shopping for her son, she was inspired to just create a carefully curated collection for parents just like her; Parents searching for distinctive, contemporary, heirloom quality and carefully curated items that could be conveniently ordered online.
And so…Baby Panache was born.
Baby Panache first launched online in June 2021 and has since expanded to two in-store locations, inside of Uplift Us Marketplace, for those who prefer to shop in stores. Keeping in mind that every piece is carefully curated for the collection whether purchased online or in store. Each piece is bundled with love for babies of all cultures, backgrounds and ethnicities. An eye-catching collection of baby apparel and goods, representative of all nationalities.
Every piece of the Baby Panache collection has been selected and bundled with love from concept to packaging. We hope you adore it just as much as we do!
The future starts with our babies!
What do I want the brand to be known for?
Everything carefully curated for the mini minimalist with a mother’s love.
A contemporary, soft + creamy rich baby collection.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Just keep going!
Contact Info:
- Email: babypanacheconcepts@gmail.com
- Website: www.babypanache.com
- Instagram: https://www.instagram.com/shopbabypanache/
- Facebook: https://www.facebook.com/BabyPanacheLLC/
- Other: https://www.instagram.com/justmscox/
Image Credits
Maternity Photos: Alloria Winter Photography Main Photo: Dynslens Photography
