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Inspiring Conversations with Jennifer Aos of Anatomy Of Style

Today we’d like to introduce you to Jennifer Aos.

Hi Jennifer, we’d love for you to start by introducing yourself.
I have always had an appreciation for The Arts and found it challenging to choose a major because I enjoyed everything from dance to sculpture. I studied fine art at the Minneapolis College of Art and Design and also studied music before eventually entering the field of interior design. I had a decade long career in the luxury furniture, fashion and art industry which helped me develop a keen eye for quality, aesthetics and value. My internship at Brunschwig & Fils, a French fabric company, provided me with an education on fabric applications, construction and specifications. Working on both sides of the industry (retail and wholesale) gave me a deeper understanding of how all the components of the industry function together. Probably the most helpful was working in a high-end furniture showroom on straight commission. This helped me expand from my comfort zone and work with a wide variety of demographics and styles. It also prepared me for the financial ups and downs of self-employment. My combined education and work experience greatly assisted me to start my own business in 2004.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Definitely not. I started my business in San Diego after the rug was pulled out from under me, so to speak. The interior design showroom I was working for went bankrupt just a few months after I started. They closed the showroom and that was that. I had a shortlist of potential clients so I decided to call them one by one. Amazingly, the third call was the jackpot. They were ready to begin their project and hired me that week. Referrals continued for several years after that.

In 2009 my husband and I had to relocate from San Diego to Los Angeles due to his new job. It was the middle of the Recession and I was in a new city with no connections. I networked like crazy and took any and all projects. I even took some part-time gigs at design firms for some prominent celebrity designers. What I learned was that nobody had the magic key or the secret to success. Most designers made it up as they went along. Everyone has challenges regarding what to charge and how to manage their time.

During the Pandemic, when overseas shipments were severely delayed, my client and I waited a year and a half to receive some of our products. The most frustrating part was never getting an ETA because nobody knew if or when the situation would improve.

Throughout my 17 years of owning a business, I have learned to be prepared for anything. As long as you hire the right contractors and set realistic expectations for your clients, it all works out in the end. Maintaining a sense of humor is critical.

We’ve been impressed with Anatomy Of Style, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Anatomy Of Style provides residential and commercial interior design services in Los Angeles and San Diego. We are dedicated to specifying sustainable, eco-friendly materials, supporting local businesses and sourcing the latest cutting-edge products on the market. We help our clients increase their property values, improve their home’s aesthetic and functional appeal and prevent them from making expensive mistakes during the remodeling process. AOS specializes in contemporary and modern styles, however we are well versed in all types of design. Past projects include custom-built homes, remodels, creative work studios, public spaces and set design for TV and film. We manage your entire project including remodeling, custom window treatments, lighting design, budgeting, space-planning, real estate staging and procurement of art and furnishings. We are dedicated to client satisfaction and acquiring the latest resources to enhance their client’s lifestyles for years to come.

So maybe we end on discussing what matters most to you and why?
What matters to me most is that I exceed my client’s expectations. They entrust me with a lot of sensitive information regarding their budget, lifestyle, friends and family so it’s important to be worthy of that trust. It means a lot to see them pleased with the results. In addition, it’s important that the products I specify are high quality, eco-friendly and locally sourced when possible. I always prefer to support businesses with similar ethical values too.

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