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Hidden Gems: Meet Elizabeth Celaya-Juarez of Electric Love Magic

Today we’d like to introduce you to Elizabeth Celaya-Juarez.

Hi Elizabeth, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Sure! To make a long story short(ish), I have always been highly sensitive and felt a bit out of place for as long as I can remember. As a kid, I was mainly interested in creative things: drawing, sewing Barbie clothes, reading, role-playing and being a caretaker for my baby dolls (for probably way too long… hah)! I also loved to be outside playing in the dirt, making “potions,” sculptures and planting vegetables in my makeshift garden. Then in late childhood/pre-teen years, you’d find me with my sister and cousin, making movies and practicing telepathy and other psychic intuition skills. A huge part of me was pulled to the supernatural — I was addicted to the “Goosebumps” books and even started reading about life after death as a young teen when I found a book at a used bookstore on vacation with my family — I was hooked! All these stories about people who had died and come back and what their experiences were was SO fascinating to me.

Looking back, it seems so obvious with what I’m currently doing for a living! But in my heart, I knew I was an artist, and it was not a “real job.” I honestly had no clue what I wanted to pursue for a career until my freshman year in college where I found a love of designing and upcycling thrifted clothes. Finally, I had found a socially acceptable career— and it excited me, so I went for it! But five years into being in the industry and two crippling “mystery” (stress induced) injuries later, I realized my soul was telling me I wasn’t in the right place. I went back to the drawing board and asked myself, what makes me happy? I had been a nanny pretty much all throughout my late college years and truly loved it — so I thought maybe I’ll go get my teaching credential and become a Kindergarten teacher! That would align with my helping heart and be so rewarding, I thought. So I quit my fashion job, went back to school and found another nanny job to help pay bills. But the more I learned and the longer I sat in the classroom, my soul started whispering to me again — this wasn’t it. I told the mom I was nannying for at the time: ‘I wish I could just be a nanny and make art!’ She asked me, ‘why can’t you!?’ I was stunned. Yeah, why can’t I?! I never realized my habit for people pleasing would stray me away from what I really wanted to do until that very moment!

So I quit school and started making things and posting them on Instagram, which eventually led me to find a whole community of creatives and intuitive who talked about all kinds of spiritual things I had never heard of — so down a rabbit hole I went. Many books, blog posts, podcast episodes and guided meditations later, I found myself experiencing a spiritual “awakening” that changed my whole perspective on everything I had ever known and finally set me on the right path… thanks, Instagram! Haha!Since then, I’ve been attuned to Reiki, trained in Shamanic Journeying, and certified in the SoulCall Coaching method (a soul healing/intuitively led coaching program) and am currently building my own unique guidance experience, as well as some other healing based offerings! I’ve been blessed to work with a wide spectrum of beings since I’ve begun this journey and have had experiences with past life healing, chakra balancing, mediumship, seeking and connecting with spirit guides, clearing negative energies, assisting with end of life transitions, energetic cleansing and more. And when I’m not doing all of the above, I’m still caring for babies, cats and plants or making art and Reiki candles!

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road, to say the least! I believe the universe puts us in situations that will lead us down the path we are meant to take — in my case, it took years of anxiety, several bouts of deep depression and quite a few mental breakdowns to lead me to where I am! Otherwise, I know I wouldn’t have heard that voice inside telling me to dig deeper and look further within myself. I had to go through the darkness to give me the strength and power to help myself and eventually others. It has been really hard at times, and no doubt I will continue to go through it, but I am so grateful for what I’ve been through. Not only do the bumps in the road help me appreciate the lighter times, but it gives me common ground with those who need my support! And as someone who’s been through plenty of therapy, I know that common ground is what helped me the most.

Appreciate you sharing that. What should we know about Electric Love Magic?
I created Electric Love Magic to house all of the loves of my life — instead of “niching down” I wanted to do the opposite and offer everything I was passionate about in one place. It started with Reiki healing and intuitive readings but has expanded to include art pieces and Reiki charged candles that I make with found vintage glassware and crystals for extra healing! I’m also working on some upcycled clothing and homewares/decor that I hope will be in the shop within the next couple of months and even more offerings in the energy work and healing department. I also just got certified as an EFT practitioner and cannot wait to bring that into some sort of offering as well! I think what sets me apart from others is just the intention I hold in my business and overall way of living. My goal is to help support people in the best way I can, constantly keep learning, and create beautiful things with mindfulness for the Earth and her inhabitants. I’ve always been very conscious about waste– ever since I was young, I would come up with creative ways to reuse just about anything, so sustainability is a huge part of what I incorporate in all areas of my business. I am also partnering with 1% For The Planet to donate 1% of all sales to land conservation and rehabilitation projects because taking care of our home is so important to me!

How do you think about happiness?
Happiness is a gift from the universe and I know I’m quite privilaged to say that a ton of things help me feel happy! Helping others, meditating, creating, making clothes, sculpting, hand painting, making and burning candles, being literally anywhere outdoors/in nature, thrift store shopping, having quiet time by myself, reading, glamping, singing karaoke, changing my hair color, anything or anyone that makes me laugh, pulling tarot or oracle cards, adopting new crystals and gemstones, dancing like a 90 year old, holding cuddly babies, petting animals, traveling/adventuring, learning new things, sleeping in, rollerskating, swimming, hula hooping, journaling, EFT tapping, connecting with friends all over the world via the internet, dressing up, staying in sweats all day, fresh flowers, donuts, naps, being a cat/plant mom, having part-time kids (via nannying), being an Auntie, quality time with family and friends, and the list goes on and on! All because they make my heart and soul sing! Thank you for this question, because it helps to have a list like this for when times are looking not so good — I highly encourage you to do the same! 🙂

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