Today we’d like to introduce you to Jonaa Darrie.
Hi Jonaa, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
For over 20 years I have worked in the luxury brand industry and represented Dior, Yves Saint Laurent, and Giorgio Armani, which gave me great exposure into the world of fashion, beauty and fragrance. These experiences combined with my love of world travel, art, music and the history of storytelling through fragrance inspired me to create my own brand. TOSCA HONEY offers an exquisite collection of niche scents while staying socially conscious. Our candles are composed with fine fragrances from Grasse, France. Our vegan wax blend is made in the US as well as our glass vessels.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business during the pandemic was met with many obstacles. Supplies were on backorder from many manufacturers, glass vessels were obsolete as well as wax being sold out everywhere. There was a demand that could not be fulfilled and I had to learn patience during these weeks and months of waiting. This was all part of the learning curve for me as a new business owner and to keep pushing through.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
TOSCA HONEY was created with the exploration of niche fragrances and bringing them to life. I wanted to share with the world beautifully crafted candles with exceptional scents used from raw materials that compare to no other. Scents that are inspired from stories, ballets, and operas that will transport you there. An approachable luxury while keeping my brand ethically sourced and animal cruelty-free. This was my dream that came to be.
What makes you happy?
I love being a mom more than anything. My husband, children, and the family I have bring me great happiness. I will always be a lover of dance and the arts, it feeds the soul and inspires the work I do.
Contact Info:
- Website: toscahoney.com
- Other: https://www.pinterest.com/toscahoneyshop/
Image Credits
Robert Erdmann Naadine Koi Jonaa Darrie
