Today we’d like to introduce you to Cassity Brown.
Hi Cassity, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I come from a family of small business owners and have watched the success, failure, and resilience of entrepreneurship my whole life.
I was inspired to start St. Brown & Co. in part by the desire to have my own brand, and in part by divine intervention when the idea for candles popped into my head just as I was falling asleep on October 24, 2020. I had an idea of the brand I wanted to create for quite some time—a classic, timeless, luxurious business with black and white branding. It wasn’t until that night that I discovered that the brand would be a candle business.
I bought basic candle-making supplies to see if I even liked candlemaking. My first sweet pea mason jar candle was a success. Time to build the brand.
The name St. Brown & Co. was inspired by St. John Knits and Tiffany & Co., two luxury American heritage brands that I really admire. Having interned with St. John Knits twice in college, I was able to see the entire business process from design conception and manufacturing to marketing and distribution. The intricate construction of a St. John knit jacket and the design of Tiffany jewelry are truly unparalleled, and I wanted to include aspects of those brands into my own brand name.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
From an overarching perspective, the road has been smooth because of my perseverance through the struggles along the way.
When I’ve run into challenges, like hiring the wrong vendors or implementing a strategy that doesn’t work, I quickly identify the issue and solve the problem.
Taking fast action in the face of struggle has been a strong pillar throughout my business.
Appreciate you sharing that. What should we know about St. Brown & Co.?
St. Brown & Co. is a luxury candle company. I hand pour all of the candles myself using vegan wax, non-toxic fragrance oils, and our signature crackling wooden wicks.
St. Brown & Co. is a lifestyle brand that illustrates a timeless, luxurious lifestyle and elevates your next moment with the strike of a match. Lighting our candles is the perfect transitional action to move from moment to moment.
We’d love to hear what you think about risk-taking?
Risk is extremely relative. I was once a law student but decided to drop out because that career path didn’t align with who I am. In that case, some might of viewed it as risky to leave because I was headed in such a clear & secure direction–finish law school, take the bar, get a job.
But I viewed it as riskier to stay on a career path that I hated.
When I started my business, I fought the risk of being judged by other people every single day. I knew I wanted to start my own brand. I had the vision in my head–the name, the colors, and how I wanted my candles to make people feel. In this case, risk and fear are basically interchangeable.
I combatted this risk by moving as fast as I possibly could so I didn’t give myself time to give in to the fear and talk myself out of launching my business. We get to decide what’s risky and what we do with that risk–is it a motivator, or will it hold you back?
Pricing:
- 11oz Candles $40
- Luxury Candle Gift Set $100
- Wick Trimmer $10
- Snuffer $10
Contact Info:
- Email: [email protected]
- Website: https://stbrownco.com/
- Instagram: https://instagram.com/stbrownco
- Facebook: https://www.facebook.com/stbrownco
Image Credits
Paige Creative and Cassity Brown
