Exploring Life & Business with Poopeh R Sigari of Love La Fête

Today we’d like to introduce you to Poopeh R Sigari.

Hi Poopeh, so excited to have you with us today. What can you tell us about your story?
I am a mom to two handsome boys nine and four years old who keep me super busy and on my toes. I grew up in Iran and studied in the UK, and I moved to the US ten years ago to start a new life with my husband who I met in Iran. Transitioning to a new life in a new country is never easy, and it certainly wasn’t for me, but with anything, over time I found my way here in Los Angeles.

Ever since becoming a mom, one of my passions has been to create unique and memorable experiences for my kids through planning and hosting themed birthday parties and events. For me, it was never enough to just put out some balloons and some decorations. I was meticulous about planning the theme and orchestrating the event around the theme. However, I quickly realized that the market is missing an offering that allows moms to pull together these themes quickly and easily. As a child, I was always attracted to Stationary stores with their endless supplies of colorful paper, pens and other materials. Even today when I visit stationary stores, the sights and smells take me back to my childhood days when I would visit the small boutiques in the streets of Tehran. A few years ago, my passion for kids and my innate attraction to paper products inspired my idea of Love La Fête. I began by scouring the internet and identifying global suppliers that provide the unique products that I always wished I could access when planning my parties.

In 2019, I began developing the idea further and started working on a site and building inventory. Unfortunately, like so many businesses, I launched my business just prior to the COVID Pandemic. Clearly, parties were no longer a priority for many, and the business was slow to start. However, I took this as an opportunity to focus more on my product offerings and my social media presence. I’m confident that when COVID passes, parties will be back better than before, and I want to be there for my customers when they are ready.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Aside from launching just before the start of the unforeseeable COVID pandemic, one of the key challenges facing Love La Fête right now is my ability to gain traction in online marketing to generate leads and new customers. As a stay-at-home Mom for the last ten years, I know I have a lot to learn in this arena, but the learning process is fun and rewarding. Even though sales have been slow during the last year, I have learned a lot and have met some amazing people that are always willing to help. I never cease to be amazed at some of the great connections I have made and their unbelievable generosity in giving me advice and helping me promote my business. I think this one of the most satisfying aspects of having my own business is that it allows me to expand my network with my horizons. I’m really excited to overcome these early challenges in 2021 and look forward to meeting new people and solving bigger challenges and watching my business grow.

Thanks – so what else should our readers know about Love La Fête?
Love Le Fete is an online party supply store built for with the busy parent or party planners in mind. We are a one-stop-shop for all themed accessories to help plan a most memorable and unique event. All of our sets are matched with a specific party theme. Our goal is to make the party planning process as easy as possible by providing the essentials for throwing that perfect party all in a one-stop-shop.

Any advice for finding a mentor or networking in general?
When I first moved to the US and settled in Los Angeles, it was really difficult to meet new people and identify potential mentors that could help me grow. After having kids, I got to meet some amazing moms that I’ve become very close friends with and they have inspired me to take the risk and start something on my own. I’m always amazed at what I can learn from spending time with these great friends and listening to their stories of how they started their own ventures and have overcome adversity to become successful.

Contact Info:

• Email: party@lovelafete.com
• Website: www.lovelafete.com
• Instagram: love_la_fete
• Facebook:Love La Fête

Image Credits:
Photo Credit: Shani Barel https://www.shanibarelphotography.com shani@shanibarel.com mobil no. 310.920.8227