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Exploring Life & Business with Maury Casillas of False Society

Today we’d like to introduce you to Maury Casillas.

Hi Maury, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The beginning of life for me showed me a lot of death of loved ones around me at a young age. Which ultimately made me mature at a very fast pace at such a young age in life, which had me start appreciating everything around me a lot more. I honestly believe it was a wakeup call for me and helped shape me into the person who I am today. Growing up, my dream was to become a professional athlete, especially an NBA player. I grew up playing sports my whole life. I fell in love with the sport of basketball. Growing up watching basketball on TV and seeing all these players coming to their games with all types and styles of fashion intrigued me. Which led me to come up with all kinds of different styles and ways I could take fashion in my own personal way. While exploring fashion, I just began to fall in love with all the different styles I could come up with, helping me stand out and become unique and true to myself. I would also start to think of how I could come up with my own designs for shirts and think to myself how they would appeal to people. The idea of starting a streetwear brand came in my junior year of high school when me and a few friends decided that it could be something we could pursue. I was all for it and I started to look around for everything we needed to start one for ourselves. Then that would end up fizzing out a few months later because they weren’t really into taking that big step and creating something bigger than ourselves.

A few years later, I was getting more and more into fashion which led to a fire being set under me, which led me to decide to take that major step and create my own streetwear brand all by myself. Then False Society was born and I knew once I started this brand there was no going back at all. Starting my own brand and business really showed me who I truly am and has definitely put me through every emotion you could think of. I have had shirts that have been an absolute hit that people love all the way to having shirts that I have barely sold, which made me go that much harder, because I wanted False Society to be more recognized and broadcasted to the world. Starting this brand has opened up many doors that I never thought I could open, from getting NCAA Division 1 Athletes and Professional NFL players wearing my shirts. This is just the beginning of so much more for False Society and I’m ready and excited for this journey to see where it takes me. I want to acknowledge all my friends and people I have met throughout this journey that have been nothing but supportive and there for me, especially Ryan Craddolph, Adam Robinson, Taylor Guerrero, Dayne OTB ( Connor Thames ) and Rachael Gomez. I would not be the person who I am without these people in my life. I love you guys so much and I am thankful for your belief and love you guys have in me.

Finally, I would like to recognize my family for continuously having my back through life but especially through this journey and career I am pursuing. I love you guys beyond words. Thank you to everyone that supports the brand and wears the shirts, it means the world to me. I can’t wait to see what the future of False Society is going to look like and where it is going to take me.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My journey through this entire process has been full of every emotion known to humans. There have been shirts that I always pictured were going to be something special only to find out on the day of the drop I had no orders and that broke me. It honestly lit a fire under me and it had me start to learn from my past failures to improve for future drops. This journey has been full of up and down moments that I honestly would not trade that world for because I am taking a major risk in myself and betting on myself. There have been many sleepless nights and times that I thought I wasn’t cut out for this industry but at the end of the day, it’s my life and my journey. I am just going to keep loving and embracing every part and moment of the journey.

We’ve been impressed with False Society, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
False Society was created to show the corrupt side of America and how America tends to silence the youth and not give them a voice. The government has always been full of old white men and women that get to decide what everyone can say and do. I have always been big on social injustice and how it can be improved because I believe everyone deserves equality in every which way. All my pieces are made to provide a voice for anyone that wears it because everyone deserves to be heard. False Society also provides reasonable pricing on all the pieces because nowadays shirts are either getting retailed for fifty to sixty dollars for a single shirt, I always wanted it to be economy friendly for everyone.

What was your favorite childhood memory?
My favorite childhood memory is probably all the sacrifices my parents made for my brother Trent and I. They would honestly just drop the world at a moment’s notice just to make sure my brother and I were as happy as possible. I am forever blessed and thankful for all the sacrifices they took on through my childhood. Just to provide the best childhood that they were able to provide. I honestly don’t think anything from my childhood I could possibly be chosen over their sacrifices. Seeing them do that always made me want to provide for them when I got older no matter what it took for me to get to the point, I could repay them for everything they had done for my brother and I. I love that the most about any part of my childhood, I am going to repay them sooner or later. I love them both dearly and blessed to have them as my parents throughout this thing called life.

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Photography credits to Adam Robinson his instagram is

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