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Daily Inspiration: Meet Victoria Lover

Today we’d like to introduce you to Victoria Lover.

Hi Victoria, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I originally applied for film school to acquire skills in broadcast journalism to become a sports reporter. Growing up in the south, sports were such a heavy part of my upbringing. From playing Madden, NCAA & NBA Live with my dad and my siblings — to watching every Florida State football game and Duke basketball game from grade school to high school and then growing up a Dallas Cowboys fan, man that wasn’t the easiest on me. I really just wanted to go to the games honestly. That quickly changed with my first two film classes, lighting and editing. My very first editing assignment in college was to edit a music video, wild enough at the time, I was dating someone who recorded music so I filmed and edited my first music video in 2010 and immediately fell in love with the lighting techniques and rhythmic flow of editing, cutting film.

Fast forward through college, my crew and I took home four film awards from various film festivals. My last year of college, I began to pick up my first video editor roles. Shortly after graduating, I became a video editor for news outlets, corporate companies, start-up businesses, real estate agencies, ad agencies, etc. While still working with my same college crew to then pick up another two film awards post-college. I then took my skills to New York City and Atlanta, this is where things really started to become full circle for me. I started working in the music and fashion industry in these cities — outlets that were much more aligned with my culture and my passion. Today, I am the founder of VIVID HAUSE (my post-production company) and The Deep Verse (my first visual podcast). I am also a full-time creative services director for live events and I look forward to see where this path will lead me as I continue to elevate in my creative endeavors. I’ve always told myself film takes me wherever it wants and I let it.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Being a creative is absolutely not a smooth road. Most of my struggles were internal. Finding validation in my work because it’s a very vulnerable part of me. This year is the first year I’ve begun pouring into my own art, words, voice; versus others. In college, my professor would tell me I was a perfectionist and I never understood why until this past year when I worked on a project that was too close to the heart. Perfectionism is tied to procrastination this was a tough realization as I am being truthful to myself in that struggle it has hindered my creative process in the past. I have learned to be very disciplined in every area of my life while outgrowing a habit that’s been with me for years subconsciously. There is always more action in doing. Just doing. Start today.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a film producer and video editor. I am most proud of my film crew winning a student academy award our last year of college. Our film “Person” was the first LQBTQ film to win first place in the “Alternative” category. I believe what sets me apart from others is my patience, my preservation of self and how passionate I am sometimes to a fault. If I am inspired, I am touching it deeply no matter what it is. These attributes allow me to take my time with my art; as I want my visuals to be a reflection of me as my most vulnerable, real, raw and authentic self. I want you to feel me, deep — in everything I touch. And one day, you will.

We’d love to hear about how you think about risk taking?
Risk-taking catapults us forward into our wildest dreams. Taking risks allows the ego to rest and kills fear. We are always our greatest enemy, biggest critic, that voice in our head that keeps us hesitant. We must leap into who we are becoming, into who we want to become.

Contact Info:

Image Credits:

Christopher Parsons Vonte Vendetta

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