To Top

Daily Inspiration: Meet Paula Johnson

Today we’d like to introduce you to Paula Johnson.

Hi Paula, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I landed an internship at a tiny public relations firm during my last year of college. Most of the clients were in technology or engineering, but one client’s product targeted the sporting goods and medical markets.

I left the little agency and joined my former client as the marketing communications director. That was a wild four-year ride because the company grew very quickly and then imploded.

I started working as a freelance copywriter and, over the years, studied graphic design and web design so I could better serve my clients.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Since I hadn’t planned to become self-employed, I had to scramble financially for the first year or so. And I had to learn a lot of things quickly, like how to draft compelling proposals.

Can you tell our readers more about what you do and what you think sets you apart from others?
My business has changed a lot over the years. Early on, most of my clients were B2B. Now I work with authors, artists, performers, and experts—plus a few stores, services, and non-profit organizations.

I’m proud of the volume of referrals I get from current and former clients and vendors. I’m grateful for the 40+ recommendations clients have provided for my LinkedIn profile.

I like to say I specialize in results. My goal is to create the right book cover or website or email blast or ad that resonates with the target audience.

Whenever appropriate, I like to inject humor into a client’s marketing message. Funny ads break through the clutter. I can still recall humorous TV spots I saw as a child. These days? I don’t care about football, but I look forward to watching the Superbowl ads each year.

What were you like growing up?
I was, and am, a voracious reader. In elementary school, other kids would ask me for recommendations when it was our class’s turn to visit the bookmobile. I nearly crashed my Schwinn Sting-Ray on the way home from the library in sixth grade. My front basket was so overloaded with books it threw off my balance. Totally worth it.

I was also a huge fan of Hot Wheels and am very, very sorry I didn’t keep my collection of little cars. I could have made a killing on eBay!

Contact Info:

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in local stories