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Conversations with the Inspiring Naza Holliman

Today we’d like to introduce you to Naza Holliman.

Naza, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
First and foremost, I would like to thank you for this honor Voyage Magazine. I am beyond honored to be considered a Trailblazer, who is Rewriting the Narrative here in Los Angeles, as well as San Diego and Columbia South Carolina.

Turning blogging into a business has been an exciting, beautiful, long and sometimes lonely road. A road that has afforded me the opportunity to build an income stream around my lifestyle. Going at it alone, however, was proving difficult. I began to notice a disconnect between local bloggers. We all knew of each other, we had all seen each other on social media, but there was no solidarity. No community.

So, one day in May of 2018, I launched the LA Mommy Blogger Tribe (LAMBT). I wanted to create a community for Mommy Bloggers to bond, create, be seen and help each other grow without judgment, in a space where advertisers would easily find just the right blogger for their needs.

With almost fifty members in our LA Mommy Blogger Tribe, this phenomenal, supportive and empowering group of women was bound for success from day one.

Since our establishment in 2018, we have held monthly events, brainstorming and networking sessions, photoshoots, and built amazing friendships. Our members have teamed up for incredible campaigns, landed ambassadorships and brand work through LAMBT referrals, and have attended some of THE hottest events in Los Angeles. It has been an absolute pleasure to watch this amazing community grow.

Well, because the LAMBT has brought the Los Angeles mommy blogger community so much success, I took the next natural step and created the San Diego Mommy Blogger Tribe, with the help of a long-time friend and Managing Member, Maya Gutierrez.

Most recently, with the help of a friend, member of LAMBT and SDMBT, and Managing Member, Heather Nieves, we have launched the Columbia South Carolina Mommy Blogger Tribe aka CSC Mommy Blogger Tribe.

These budding and beautiful communities of Mommy Bloggers are my absolute pride and joy. Bringing strong, self-assured, empowered, open-minded women together has become my life’s work and passion.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We have had a few blunders along the way. Our very first event was a Brunch that only two of us girls showed up to. It was slightly awkward at first, but we ended up having a great time a really fun photoshoot.

As a matter of fact, the first few events were poorly attended. But, because of the low attendance, the bloggers who did attend had the chance to discuss business, life and motherhood on such an intimate level, those unbreakable friendships were forged.

My advice to women starting out in this business is to find your tribe, embrace it wholly and hold on to it with all that you have. No one will understand your wins and struggles the way your fellow bloggers do.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I had enjoyed a long and fruitful career in marketing. Many times, I vacillated between a corporate 9–5 and going off on my own. When I had my boys, I was the director of marketing for a dental group with offices spanning from Northeast Los Angeles, all the way to the Santa Clarita Valley. Needless to say, the job was demanding. While I had the flexibility to work part-time, I still felt like I was not spending enough time with my precious little boys.

After reaching out to my network and taking on a few clients, I made the very difficult decision to give up a steady paycheck in order to open the doors to Holliman Marketing. At the same time, I dove headfirst into my then passion project, Sweet P and Sky. I wanted, so badly, for new moms to know that they are not alone. I wanted to reach out and show them that, while their lives have been turned upside down with the arrival of their sweet babies, they did not have to lose who they were. I wanted to tell them to never stop enjoying the things that they did before kids; to adjust, but to never stop. My blog, Sweet P and Sky, was my outlet to do so.

Sweet P and Sky began as a blog about my family, our style, travels and adventures. It has grown to become so much more. While remaining focused on our family, I now feature and review some truly amazing places, events and products.

I have partnered with incredible companies such as Joovy, Mazda, SeaWorld, Sun-Maid, Kroger, Chicco, Cavalia, Disney and so many more, to bring my audience honest and detailed reviews of their products and events. I have taken many trips and written reviews, given advice and featured hotels, towns, restaurants, museums and so much more.

I am so proud of all of the lasting relationships I have built with these companies and the people behind them.

With time, I created SPS Playdates, fun-filled and absolutely free play dates to connect new moms with their community. Eventually, I began connecting mommy bloggers through LA Mommy Blogger Tribe, SD Mommy Blogger Tribe and CSC Mommy Blogger Tribe, communities where mom bloggers connect, create, network, brainstorm, meet for brunch and/or photoshoots, and build friendships.

It is the ability to connect women in all stages of life, that I am most proud of. It is the ability to build community and provide support to these phenomenal human beings that drives me.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
So often in our society, women are forced to leave their jobs to raise their children. Childcare can cost more than a mother’s salary. This is especially true for mothers of multiples. So, what these incredible, smart, resilient women do is find ways to help support their families. They do this by creating an income around their lifestyle. They hustle day and night, reaching out to brands, securing campaigns, and doing all of this while taking care of their little ones.

Unfortunately, what I see time and time again is that people do not seem to understand that blogging is a business. They look down on bloggers and influencers, often poking fun at their choice to write about themselves, their families, their style, etc.

See these amazing business women for what they are; advertisers, marketing execs, incredible PR women, and true bosses. These women are business owners in the truest sense of the word and they deserve to be recognized as such.

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