Today we’d like to introduce you to Carlos Makali’i Sosa.
Hi Carlos, please kick things off for us with an introduction to yourself and your story.
As a surfer, outrigger canoe paddler and hula dancer, I wanted to bring the ALOHA lifestyle into fitness. My partner Jose Dingle and I created SURFCORE Fitness, a fitness studio that welcomes everybody. A community of like-minded people that workout hard, support each other and have a ton of fun. We call them our ALOHA TRIBE.
As our tagline is “HIIT with ALOHA”. At SURFCORE, we don’t judge people on their fitness level, we are super confident that no matter where they start, we can help them get where they want to go.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Starting your own business is never easy. During the first years, you have to do anything possible to make your business survive. If there is a way to get people in the door, I’m sure we tried it. We always believed that providing our clients with a superior experience would be our best marketing strategy.
Now over five years later, we are lucky to have the best most devoted clientele of any gym in LA. Thanks to their loyalty, we were able to survive 2020. Our ALOHA TRIBE stuck by us because to them SURFCORE is more than a gym, is their community. Our ALOHA TRIBE are more than clients, they are part of our “ohana”.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
SURFCORE fitness is a fat-burning, muscle-building HIIT studio. We offer kick-ass group classes, personal training and online classes. We welcome ALL who want to give their ALL. We are here to inspire, encourage and guide you through your fitness journey. Our workouts are kickass and our classes are small. Think of it as group personal training. Most importantly, we infuse everything we do here with a healthy dose of ALOHA.
Our gym is all about good vibes and results! Our members are super positive and supportive. They work out hard but have tons of fun doing it. We call them our ALOHA TRIBE®. It’s not about your skill level, it’s all about your commitment to fitness and your aloha spirit.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
During 2020 we learned how important is for SURFCORE to be more than a gym but to create a community. Our clients stuck by us during the darkest moments of the pandemic. They believed on us and wanted to make sure that their favorite gym will be there when things got better. After 2020 we became all about our community, we stopped offering ClassPass and became a members-only gym. Today SURFCORE is better than ever, we owe it all to our amazing ALOHA TRIBE.
Pricing:
- TWO WEEKS UNLIMITED TRIAL $75
- UNLIMITED MEMBERSHIP $225
Contact Info:
- Website: https://www.surfcorefitness.net
- Instagram: @surfcorefitness
