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Community Highlights: Meet Adriana Senior of Seas Creative

Today we’d like to introduce you to Adriana Senior.

Hi Adriana, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Step into any second-hand bookstore and it will become quickly apparent that traditionally, book publishing was centered around male authors. In literary fiction, that is no longer true. But in business books, men still dominate the conversation. Considering that a quick google search reveals that 31% of small businesses or franchises in the US are now owned by women, and women in corporate leadership positions continue to rise, I believe it’s time for women to claim their share of voice in business book publishing. I founded my book coaching practice because I’m passionate about elevating women’s voices and enabling them to share their stories and their expertise. I work with business leaders and entrepreneurs to take their book from idea to manuscript to a finished product in the hands of readers: I coach authors through the process of writing and editing their manuscript, finding the right path to publishing their book and developing a solid marketing and publicity strategy. From nonfiction “how-to” books to memoirs that inspire, writing a book can help business women achieve their professional aspirations, which we work together to define. For example, for some it’s about generating more business; for others it’s about establishing themselves as a thought leader in their field by using the book to secure media appearances and speaking engagements; for others it’s about spreading awareness in support of their company’s mission.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I wanted to ramp up as quickly as possible during the start of the pandemic – I sought work that would positively impact lives during a dark and uncertain time. Some women I’ve worked with include the owner of a non-profit organization that helps child refugees; a doula writing about post-partum depression; a children’s poet and storyteller; and a parenting coach. I believe that with the right intention and motivation anything is possible, and I was able to shift out of my corporate leadership position and into running my book coaching practice with relative ease and momentum.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Seas book coaching provides expert guidance and accountability to authors through the process of writing and editing a book, developing a proposal and pitch letter to send agents and publishers, navigating the publishing landscape and creating a targeted marketing and publicity plan. The full suite of coaching services includes: Pen – book concept ideation, outline development, proposal writing, agent pitch letter, chapter-by-chapter coaching
Polish – manuscript review, developmental editing
Publish – selecting the right path to publishing
Promote – marketing and publicity plan

Is there a quality that you most attribute to your success?
Writing a book tends to bring up a lot of emotions from people – especially if they are writing a memoir. Being able to support an author through those emotions and knowing when to serve up the right dose of encouragement versus when to give some tough love, are important soft skills for a book coach. More technically, in addition to focusing on editorial quality, I can also help an author nail a marketing and publicity plan given my background.

Pricing:

  • Free half hour consultation/clarity session.

Contact Info:

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