Rising Stars: Meet Matthew Morreale

Today we’d like to introduce you to Matthew Morreale.

Matthew, we appreciate you taking the time to share your story with us today. Where does your story begin?
In my twenties, I didn’t really have a career in mind, I was taking classes on computer networking but I really did not have a lot of motivation and wasn’t at all passionate about it. It was more or less just something to pay the bills. It wasn’t until my sister-in-law Tatiana (who would also become my mentor) suggested that with my personality I should really consider getting into real estate. I didn’t know if I wanted to be just a salesperson, but I thought maybe I’d find it more interesting than what I was doing at the time, so I said sure why not and I went ahead and got my license. Fast forward to now, it’s almost a decade later, and a career that I thought was all about sales has come to mean so much more to me than just a way to pay the bills! I love this business and being able to help clients build long-term wealth is such a rewarding career path for me.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Any agent will tell you it’s tough getting started in this business and my story is no exception. I was still waiting tables on the side to help keep bringing money in until I really found my footing. It was a scary moment finally quitting my restaurant job to fully commit to doing real estate full-time, but it was also the best thing I could have done. A lot of perks come with being your own boss, but it also means everything starts and ends with you. You have to be your own CEO, HR department, marketing director, and even custodian. You put a lot of pressure on yourself to succeed and you have to hold yourself accountable to make sure you are doing all the things you need to be doing. With that said, I wasn’t without any help. I had guidance from my mentor Tatiana along with the amazing support system I have at the Sotheby’s International Realty Los Feliz office. Having such an amazing support system has been critical to my success and I wouldn’t trade that for anything!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a licensed Realtor with Sotheby’s International Realty, specifically with the Los Feliz office. I work with both sellers and buyers, but a big part of my business that I specialize in and that I also find very fulfilling is working with first-time buyers. The home buying process is very stressful, especially for first-time buyers, and I really enjoy being with my clients through every step of that process to keep them on track with their goals while also trying to alleviate some of that stress. There is something very special about helping someone buy their first home, and I love seeing those smiles on the day I hand them the keys!

There are a lot of things that I am proud of, but I would say one of the most recent things I am proud of his helping recent clients of mine buy a house they while I was away in New Zealand. My clients emailed me about a house they loved, so I made it happen. I was able to speak with the listing agent and I put an offer together that we knew had a great chance of getting accepted. My clients had the winning offer out of a handful of other offers and when I called them they were ecstatic to find out they got the house! We were able to put the deal together quickly and I made it home in time to personally hand over the keys. It was such a great moment!

One thing that sets me apart is my level of service and commitment to my clients. The phrase “Luxury is an experience, not a price point” is something that has resonated deeply with me and I try to portray that in the way that I do business. It doesn’t matter if you are buying a $10 million estate or a $400 thousand condo, everyone at every price point deserves to have a high-end customer service experience. And I take pride at always providing a high level of service to all of my clients.

If you had to, what characteristic of yours would you give the most credit to?
Real estate is all about relationships, and I work hard to cultivate good relationships with all of my clients by taking the time to learn their needs and wants and how I can best be of service to them. Some agents may just set their clients up so they automatically get sent listings a couple of times a week, and wait for the client to respond. That is not how I do business, I take the time to go through the listings to curate lists that I then send to my clients. Often times I will go see them in person before bringing my clients to see the property. Does it take a little more time? Sure. But working this way allows me to achieve a high level of trust with all of clients, they know that I am working for them and that I have their best interests in mind.

Contact Info:

• Instagram: https://www.instagram.com/socalhomesbymatt/
• Facebook: https://www.facebook.com/lahomesbymatt

Image Credits
Tyler Rye Photography