Rising Stars: Meet Guillermo Fornillo of Los Angeles

Today we’d like to introduce you to Guillermo Fornillo.

Hi Guillermo, please kick things off for us with an introduction to yourself and your story.
I always believed in the power of imagination and creativity, I have been involved in art projects at school since I was 6 years old learning how to work with clay and drawing on big blackboards, on my earliest 20’s I started designing hats with my mom who taught me alot about fabrics, on my late 20’s I decided to move to los Angeles from my home town Rosario (Argentina),
I was fascinating by the diversity, the freedom and the street culture,
The street culture inspired me a lot, I started painting abstracts forms on materials I used to find on the street and then my passion turned into wearable street art, one of my first collaborations was in downtown l A with an independent designer, I made sustainable head pieces for her, I also collaborated with the talent agency called “People Revolution” helping with styling and learning more from the industry, one day I decided to gather all those ideas together and that’s how “The Compani Crea” was created, I am coming from an Argentinian Italian family so I wanted to have a name that could identified my ruths and background, that’s why “compani” is written in italian and “crea” in spanish. My first collection was a bulky line of hand made accessories called Primitivo Project, follow by a hand painted line of shirts/tops called Filters, inspired by pollution and global warming, the underground lifestyle was always part of me so I made my own black garments for those special raves creating a vegan leather effect on those garments, I had the opportunity to travel around the world, experimenting with photography and videography, I collaborated with a famous flamenco dancer Rafael Amargo closing his fashion show at “080 Barcelona Fashion Week” in 2o17, that collaboration was featured in Vogue Spain and other independent magazines, in los Angeles my pieces showeed cased at Universal Body boutique in West Hollywood until the unfortunate 2020 year happened, Today The Compani Crea continues pushing the envelope with innovation and creativity, utilizing sustainability as a main source.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road hasn’t been that smooth actually, sometimes I say the struggle is real as a joke but we all have to go trough those challenges as artists and creators, there always situations along the way however I am not necessary call them struggles,

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Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As a creative artist my passion for creativity has no limits, I keep developing muy sustainable clothing line adding new techniques along the way, I manipulate textiles making them unique, some pieces have a vegan leather effect keeping the street style wearable art vibe.

Is there something surprising that you feel even people who know you might not know about?
When I take a break to continue creating on something new … I pause myself and the come back is always a surprise not only for the audience but for me too, I like to incorporate new art forms to my journey, my new collaboration with couple of boutiques in ibiza for example and another new chapter related with electronic music is also something surprising that I would talk on my next interview.

Contact Info:

• Website: https://www.thecompanicrea.com
• Instagram: @thecompanicreea
• Facebook: thecompanicrea