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Rising Stars: Meet Emma Weithas of Pasadena, CA

Today we’d like to introduce you to Emma Weithas.

Hi Emma, please kick things off for us with an introduction to yourself and your story.
Thursday’s Child started in 2023 when I was working a corporate job that honestly just wasn’t the right fit for me. I needed a creative outlet and a way to express myself again, so I went back to making art without really knowing where it would go.
I grew up painting and drawing, and creativity was always part of my life. My grandfather was a painter, so fine art and abstract work were always around me, and that really shaped how I see color and form. I’ve also always been entrepreneurial. In college, I was painting coolers for fraternity formals, doing commissions for friends, and finding ways to turn creativity into something tangible.
The brand is influenced by the three places I’ve lived: California, Texas, and New York City. I opened my creative studio not totally sure what it would become, but I knew I loved painting, commissions, and graphic design. I started creating illustrations, experimenting, and eventually placing them on phone cases just to see what would happen.
Once I ordered samples and saw them in real life, something clicked. A few influencers got their hands on them and posted, and suddenly the follows and orders started coming in. That was the moment I realized this could really be a business, not just a creative outlet.
As Thursday’s Child grew, it gave me the confidence to leave a toxic corporate environment and fully commit to what felt exciting and aligned. Today, the brand is still very hands-on and always evolving. It’s an extension of me, playful, nostalgic, thoughtful, and all about creating pieces that bring a little joy into everyday life.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It hasn’t been a completely smooth road, but the challenges were valuable learning moments. Early on, the brand experienced a large influx of orders in a short period of time, which highlighted the need to scale more intentionally. I realized quickly that offering too many product categories wasn’t sustainable, and that focusing on phone cases allowed the brand to grow more thoughtfully and efficiently.
Another challenge was managing customer service during peak periods, particularly over the summer when order volume increased significantly. This required refining systems, improving communication, and setting clearer expectations. I also had to make the decision to change production partners after experiencing inconsistencies in print quality, which was a necessary step to protect the integrity of the brand.
Overall, there were several pivots along the way, but each adjustment brought Thursday’s Child closer to its long-term vision. Those experiences helped build stronger processes, clearer focus, and a more sustainable foundation for growth.

Can you tell our readers more about what you do and what you think sets you apart from others?
At the core of my work is creating art-driven products that feel personal, playful, and thoughtfully designed. I always start with the illustration on its own, making sure it stands as a piece of art first. From there, I think about how it lives on a phone case,the composition, color, background, and overall balance, so it feels intentional and wearable. Through Thursday’s Child, I design illustrated phone cases and accessories that turn everyday objects into something expressive and fun, and I remain very hands-on with everything from artwork to creative direction.
My inspiration comes from travel, hotels, boutiques, pop culture, and especially the place I’m living at the time. I’m most proud of a few designs that truly shaped the brand. The olive phone case was the first to go viral and completely changed everything for Thursday’s Child, bringing visibility, momentum, and reassurance that this could become a real business. I’m also incredibly proud of my “Lucky You” horseshoe illustration, as well as my paintings outside of phone cases, which are a more personal extension of my fine-art background.
What sets me apart is the balance between art and approachability. Every piece starts as original artwork, but it’s designed to feel usable and accessible. Thursday’s Child is deeply personal but never precious, with a strong focus on quality, consistency, and creating pieces people genuinely love.

How do you think about happiness?
What makes me happiest is connection and finding beauty in everyday life. I’m inspired by color, sunsets, the ocean, flowers, nature, interior design, cooking, artwork, and the people around me. Family and friends mean everything to me, and I love traveling, experiencing new places, and learning about different cultures.
Creating art is how I process all of that and share it. It’s my way of capturing those moments and turning them into something tangible, and hopefully adding a little more beauty to the world.

Pricing:

  • MagSafe Phone Cases with Original Artwork- $55 free shipping
  • Commissioned Cases- $85 custom
  • Varied Pricing for Prints, Original Paintings, and Commisions

Contact Info:

Image Credits
Some photos credits to: Madison Taylor Photo. All credits to Thursday’s Child Creative Studio.

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