Rising Stars: Meet Annie Diamantidis

Today we’d like to introduce you to Annie Diamantidis.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Owning a business will always come with challenges and failures, but I believe that every setback is a setup.

When I launched my collection in 2009, I was approached by a boutique owner who loved the trajectory of my brand and wanted me to create an exclusive collection for her boutique.

When it was time to create the designs, we didn’t share the same vision. I, however, took a chance and made what she had in mind. I had to source out black hardware and at the time, I couldn’t find the perfect knobs for the bag closure. I had just remodeled my kitchen and had the perfect black knobs that fit her description. I ended up ruining my newly remolded kitchen and the designs did not sell very well.

I have learned you need to go with your intuition. It’s powerful. You don’t have to say “yes” to every opportunity if it doesn’t feel right.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Annie Handbags® and Accessories are handwoven from ethically sourced and sustainable materials. We specialize in leather, vegan, and straw handbags.

We are known for creating one-of-a-kind handbags that have been carried on the red carpet by celebrities like Angelina Jolie, Kalsea Ballerini, and Juliana Harkavy.

Named “Best in Style” for 2023 by Gulfshore Life Magazine. We give back to charities such as Bear Necessities to help fight pediatric cancer and Save a Mother foundation that helps reduce mortality in third world countries. Our function meets design sets us apart from others. Categories range from resort to regal. Handbags go from the office to the dance floor! These rich simplicities can be used at the market or beachside for an elevated look as well.

To communicate the benefits of our products, Annie aims to grow brand recognition through our influencer platform. Our partner influencer, Shannon Mann, has an authentic and loyal following with over 430K followers with a disposable income. To attract younger customers, we also adapt apps like Tik Tok and Instagram to have influencers regularly wear and post products with experiences so as to take a more relatable approach to our customers.

We all have a different way of looking at and defining success. How do you define success?
Success is giving back to build community. I love to help and support other women entrepreneurs. We are made for women, by women. Fashion and design are already such a competitive business that when we collaborate, we shine collectively and inspire the younger generations to come together.

Pricing:

• Under $99 (Resort)
• $99-450

Contact Info:

• Website: www.anniebags.com
• Instagram: https://www.instagram.com/anniediamantidis/?hl=en
• Facebook: https://www.facebook.com/anniehandbags

Image Credits
Shannon Mann/@oysterstopearls