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Meet Will Potter

Today we’d like to introduce you to Will Potter.

Will, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My photos are combinations of experiences both real and imagined. I’m drawn to things which remind me of the deep magic that can be found in everyday life. Growing up in Pittsburgh in the early 1970’s I experienced much of the outside world sitting in the back seat of my parents 1972 Oldsmobile Vista Cruiser station wagon. Coming home from a late dinner at grammy’s in Beaver Falls I’d press my face up against frostbitten December windows, gazing into the night as we sped along the Ohio River.

On one side is where people lived and on the other is where they worked. Steel mills raged through the night spitting out orange, glowing, molten rivers of “Slag,” a lava-like steel byproduct, snaking its way into the cold, dark Ohio. As beautiful as it was alternately violent. I learned it was here, between these two extremes, that life existed.

I just finished a show at the prestigious National Art Center Museum in Tokyo where two of my works were hung and competed in a juried competition of over 300 artists from around the world, leaving me the recipient of a Gold (first place) award for “California Dragon. The award-winning piece is what I refer to as a mashup, a term most often associated with electronic music. It is a bringing together of many different, often disparate photos, assembled to create a new and unique whole.

Shooting in the slums of Tijuana for Gift Global Initiative has been rewarding as well as eye-opening, putting faces and personalities to people who have been marginalized and forgotten, struggling every day just to survive. Too many times their only source of income is that which is offered by the cartel making them unhappy and very often unwilling participants in support of a criminal empire with global influence. In the coming year I’m looking forward to traveling to South Africa for Gift Global Initiative’s “Soccer For Solar” program bringing communities together through sport as well as providing solar lighting for otherwise electricity deprived homes.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would’t say easy but I don’t get stuck on the hardships. The most important thing is belief in yourself and what you’re doing. Focus on creating. Keep putting it out there and it will happen. And make sure you stay away from any and all negative energy/people/opinions, etc. This last item is paramount.

Please tell us more about your work.
Will Potter is a globally recognized, award-winning photographer who brings a unique and evolving perspective to the arts as well as social justice initiatives.

Has luck played a meaningful role in your life and business?
Luck is absolutely a factor. Both good and bad. I believe the more “at cause” a person is, the more good luck he will “pull in.” I wake up every day and pronounce myself “A lucky guy!” The more I say it, the more I believe it and the more it seems to become true.


  • Unframed, numbered and signed prints on archival heavy watercolor paper are $1499 at 43″ x 52″
  • Framed pieces for 43″ x 52″ are $2000

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Image Credit:

Will Potter

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