January 8, 2017

Meet Sumita Batra

Local Stories

Today we’d like to introduce you to Sumita Batra — Bringing authentic Eastern beauty to the modern world.

Get us started – give us an overview of the Ziba story.

For nearly 30 years, Ziba Beauty has continued to lead and pioneer the brow and body art industry, bringing authentic eastern beauty to the modern world. With a Rolodex of A-list celebrity clients and collaborations, Ziba Beauty is considered the leading authority in the eye and brow category.

Our family was the first to bring the ancient tradition of brow and body artistry to the West, beginning with Ziba Beauty and continuing the tradition with Ziba Cosmetics.

At Ziba Beauty, we bring all of our authentic experience to give our customers the very best experience and results. We define an entirely new level of service, with our expertly trained beauty artists, our proprietary products, and our clean, modern, fashionable studios. In the end, what matters is the way our customers feel in our studio and how they feel after they leave. We’re setting a new standard, level of service, and a different category of experience.

Has it been a smooth road?
As a family owned business and pioneer in a new category, there are always challenges to be had. Competition and losing market share is a challenge faced by many companies, including our own.

So let’s switch gears a bit and go into the Ziba Beauty story. Tell us more about the business.
We were the first to bring the ancient tradition of brow and body artistry to the West.

THE ART OF THREADING
The Art of Threading is a system of learning how to read facial structures and create brows that compliment our customers’ face. We don’t just clean and arch brows – our Artists are certified in analyzing facial structure and creating brows to compliment!

THE ART OF MEHNDI
Mehndi has been around for centuries and has crossed all barriers of caste, religion, and distance. At Ziba, henna represents a spiritual and therapeutic experience that focuses on design and symbolism:

“When Sumita hennas my hands and feet, I am transported to another time and place – a world of magic, passion, and romance.” Madonna on Sumita Batra, CEO, Ziba Beauty.

ZIBA COSMETICS
Ziba Beauty knows brows. We are proud to combine 30 years of industry-leading experience in brow artistry to create a signature line, curated to perfect our customers’ brows. Every product has been years in the making and carefully selected from tried and tested bestsellers, at our Ziba Beauty studios. Our customers love the luxe, modern and high-impact finish off our cosmetics.

We are most proud of our Empowerment through Artistry campaign. 10% of all proceeds from the sale of these products will educate and empower underprivileged women and children.

How do you think the industry will change over the next decade?
We expect the threading category to be even more mainstream as the primary form of hair removal technique in the face area.

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