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Meet Sawtelle Product Designer: Diana Lopez

Today we’d like to introduce you to Diana Lopez.

Diana, please share your story with us. How did you get to where you are today?
A first-generation immigrant, I fell in love with computers, the web, and the way the connect people when I was 12. I taught myself web development and later design, skipping college. As of October 2015, I am freelancing to focus on building products & businesses, both for clients and for myself.

Has it been a smooth road?
I’m lucky I found my passion early in life. Although the road has not always been smooth, I have enjoyed every step of the way and would never have traded it for anything. One of the challenges I faced was Impostor Syndrome which made me feel like I didn’t belong in this sphere or deserve the success I had felt. I’ve turned that on its head by being mindful of everyone who has helped me (COUNTLESS) and trying to help other people as much as I can. Another challenge I faced was being just plain bad at visuals when I was starting out as a designer—I definitely had a developer mindset that I needed to work through.

Is there some part of you work that is particularly difficult?
First, let me tell you I love a challenge and I love keeping busy. I have found that the more I put into something, the more I get back. (My motto: So the hardest part for me, and this is speaking more as an entrepreneur than a freelancer, is picking one thing and sticking to it. The reason I freelance instead of working full-time is so I have time to develop my own products. And I have! I love the thrill of creating something new. But I wish I were 5 people instead of 1 so I could actually maintain my own projects with consistent care & love.

What are you striving for, what criteria or markers have you set as indicators of success?
Freedom. I don’t like to hit walls or face restrictions. Moving freely is the most important thing to me.

So, what’s next? Any big plans?
I don’t have any expectations actually. For now, I am making the present moment the best it can be. I have rough ideas for the future… like turning Sunday Grind into a studio… but the best things happen unplanned. I guess my plan is to put work in and see what opportunities come up. Each day is more fun than the last when I allow myself to be surprised.


  • Web design & development ranges from $3,000–$10,000

Contact Info:

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Image Credit:
Savvyroo, Katacoda, ProductionBeast, Enjoy Branding, Simple Choice Realty.

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