Today we’d like to introduce you to Samantha Fackler.
Hi Samantha, we’d love for you to start by introducing yourself.
I didn’t plan on becoming a business mentor. I just kept getting asked the same question: “How did you do that?”
For over a decade, I worked behind the scenes helping Fortune 500 brands, founders, and fast-moving startups launch their big ideas. I’ve helped bring over 100 products and services to life—everything from luxury wellness brands and blockchain companies to national campaigns for companies like Absolut and LinkedIn.
But my own path wasn’t linear. I was a first-generation college student who applied to 52 scholarships just to get through school. I learned to pitch ideas and sell creative concepts before I even knew what “marketing” really meant. I spent 13 years in corporate and agency leadership—but somewhere along the way, I started to lose myself in the process.
Around that time, I started a side hustle offering Reiki energy healing and meditation—something that brought me joy outside of the office. I applied my marketing background to that tiny practice, and within a year it had grown 10x. That’s when I realized: I didn’t actually want to be an energy healer. I just loved building things. I loved helping women create something they believed in—and I was really good at helping them grow it.
That moment changed everything.
Today, I coach ambitious, spiritually-minded women entrepreneurs to grow businesses that are both profitable and deeply personal. My clients come to me when they’re ready to refine their brand, reposition their work, and step into the next evolution of how they lead, earn, and show up in the world. I’m certified in executive coaching through UC Berkeley, and I’ve supported CEOs running 7-, 8-, and 9-figure companies—alongside solopreneurs with bold, disruptive ideas.
I host a top 10% global podcast, Confessions of a Spiritual Entrepreneur, and serve as a select coach for Apple’s Emerging Leaders program. I’ve advised teams at PayPal and helped founders reimagine how they market, communicate, and grow—without contorting themselves to fit someone else’s version of success.
Because for women like me, it’s not just about building a business that works. It’s about building a business that feels like home.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not a smooth road.
One of the biggest leaps I took early on was investing $15,000 in the executive coaching certification program at UC Berkeley. At the time, it felt massive. But I knew I wasn’t dabbling, I was committed. The training deepened my skills, connected me with world-class mentors, and led to opportunities like becoming a coach for Apple’s Emerging Leaders program. It was the moment I stopped tiptoeing around entrepreneurship and fully stepped in.
Still, building your own business after a long career in corporate and agency leadership is no small thing. You’re not just launching services. You’re putting your name, voice, and ideas out into the world. It’s vulnerable. It’s a bet you place on yourself every day.
And even though I’ve helped over 100 brands clarify their message and positioning, doing it for yourself is a whole different game. Your brain plays tricks on you, like you’re walking through a fun house instead of getting a clear reflection. What’s clear for others feels murky when it’s you on the page.
I’ve also bootstrapped everything. That means making big decisions with limited resources: Where do I invest? Who do I trust? What if I get it wrong? I’ve had more than a few 3am spirals. And like a lot of women, I’ve had to unlearn the instinct to tie my worth to productivity.
But all of it—the mess, the doubt, the stretching—has shaped me into the leader I am today. And I wouldn’t trade it.
Alright, so let’s switch gears a bit and talk business. What should we know?
My business blends executive coaching, brand strategy, and creative leadership mentoring for ambitious, spiritually-minded women entrepreneurs. I help them grow businesses that are both profitable and deeply personal—ones that actually feel good to run.
I’m known for helping women clarify who they are, what they stand for, and how to grow their work in a way that resonates with the right people. It’s not about shouting louder—it’s about having a sharp strategy that’s created from psychology and intuition. I’ve coached first-time founders and CEOs of 9-figure companies through pivots, rebrands, and growth seasons. My approach combines 13+ years of marketing and brand strategy with executive coaching, business modeling, and a deep understanding of energy and intuition.
What sets me apart is the fusion of strategic depth with emotional intelligence and creative vision. I’ve launched over 100 brands, advised teams at PayPal, coached for Apple’s Emerging Leaders program, and built a top 10% global podcast called Confessions of a Spiritual Entrepreneur. But more than credentials, my work is rooted in realness.
I lead a signature program called The Brand Edit, where women entrepreneurs refine their positioning, elevate their messaging, and develop a brand that magnetizes the right clients—all in an intimate small-group space with 1:1 support.
I also host a free community called Headquarters, where women in business come together for honest conversations, live trainings, and support that goes beyond surface-level advice.
What I’m most proud of is the integrity and depth my brand holds. It’s not performative or cookie-cutter. And the women I work with feel that. They come to me when they’re ready to step into the next evolution of how they lead, earn, and express themselves—not just in business, but in life.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I’m not sure I believe in luck in the traditional sense. I think there’s a rhythm to how the world operates—just like there are seasons, moon phases, and tides. Sometimes you’re in a season of expansion, sometimes contraction. There are moments that look like “luck” on the outside, but when I look closer, they were never random. They came after I set an intention. Or put myself in a room that felt aligned. Or showed up for something before I felt fully ready.
Some of the biggest “lucky breaks” in my business—like landing long-term advisory roles with Fortune 500 companies—came through relationships I’d nurtured, energy I’d built, and clarity I had about what I was here to do. I believe we don’t control everything, but we do influence the opportunities we’re available for through our energy, our effort, and our willingness to be seen.
So yes, I’ve had moments of magic. But they were never just coincidence.
Contact Info:
- Website: https://www.samanthafackler.com
- Instagram: https://www.instagram.com/samantha.fackler
- LinkedIn: https://www.linkedin.com/in/scfackler/
- Youtube: https://www.youtube.com/@confessions-samantha-fackler
- Other: https://pod.link/1767264260
Image Credits
Kami Arant Photo
