Today we’d like to introduce you to Analyssa Benedict.
In 2005, Analyssa received certifications in both Fashion Merchandising and Retail Marketing while working as an Assistant Showroom Representative at the California Apparel Mart located in the heart of Los Angeles’ Fashion District – all at only fifteen years old. The following year she worked on multiple fashion show productions including the Teen Vogue Fashion Show and Macy’s Passport with the Beverly Hills Style Firm. Graduating high school with honors, a diploma and two certificates in hand, Analyssa went off to pursue her career goals. She took on Business concentration in college while launching her first business, Revolt Society Mgmt, and producing her debut runway segment heading Boxeight/Genart Fashion Week in 2009. Analyssa later received her Business Leadership Certificate from Cottonwood Leadership College.
During her first few years navigating the fashion production world, Analyssa managed runway, wardrobe styling, model castings, photoshoots and other projects for various clients. She was eventually scouted to work full time in Photoshoot Production and Talent Booking at one of the world’s largest retailers – Forever 21. Her work at Forever 21 allowed her to travel back and forth from LA to New York City for major Model Casting projects as well as Global Campaign Photoshoots under Forever 21’s Global Creative department.
In Spring 2014, Analyssa continued to work freelance in Photoshoot Production as well as working as a Wardrobe Stylist for the top Los Angeles modeling agencies and talent. She continues to build her clientele and creative work for her portfolio by teaming up with top Models, Photographers, Hair and Makeup artists. With her climbing success as a Stylist, Analyssa launched a clothing store where customers can shop her minimalist style in which she plans to grow online and brick and mortar.
Has it been a smooth road?
My journey has had a lot of ups and downs, successes and challenges. Every single obstacle I have learned and grown from on a business level and a personal level. I am still growing, learning and changing each day. Embracing the hard moments really teaches you to consistently work on building a solid foundation. My best advice is work smarter, not harder and if life starts to get overwhelming take a break instead of quitting.
How do you think the industry will change over the next decade?
With the rate that Social Media is growing, I see a huge change in the Fashion Industry, now people have the opportunity to make a name for themselves just by consistently growing their personal brand using social media. Young designers, stylists, models the list goes on.
Has there been a particular challenge that you’ve faced over the years?
My greatest challenge over the years has been coming to the fact that everything I do can’t be perfect. I strive so hard for perfection that sometimes even starting a project becomes too difficult because of my high expectations. I have really been learning to let go and let it flow.
What would you tell someone who is just starting out?
My number one advice for anyone starting out is to always remind yourself that anything is possible, everyone started from nothing or a blank slate, it’s really up to you what and how you want to paint your canvas. Also, screw anyone who tries to discourage you from your dreams or doing what brings you happiness.
Contact Info:
- Website: www.theanalyssa.com
- Email: [email protected]
- Instagram: @theanalyssa
